Kondo Your Content Calendar
Does your social media account spark joy back to your business? At the beginning of the year, unnamed members of our team {*cough*Trista+Anna} totally got behind the latest tidying up craze. Our sock drawers are still beautiful. We 100% believe this applies to your social media accounts. A little bit of prep and organisation can go a loooong way. As Chelsea shared about the life changing magic of a content calendar a couple weeks ago, “Why? Like Marie Kondo’s crazy tidying up techniques, we...
February 27, 2019Content Calendars 101 with Emma Rowe
With an increased interest in social media content calendars, this month we chased down a local GRM favourite, Emma Rowe from FMG. Emma is the Communications and Social Media specialist for FMG managing their key channels alongside the rural wellbeing programme, Farmstrong.Here’s what she has to say about the value of planning and content strategy in her role — take it away, Emma!...
February 20, 2019There's Not A RIGHT Way to Make a Content Calendar
A content calendar doesn’t have to be fancy. Anyone can make one. You don’t need to share it with anyone else and it can be written on paper or done digitally. Like Chelsea shared last week, we repeatedly discussed the topic of content calendars with our goal setting clients last month. So many of them expressed frustration at the thought of having to generate content regularly. They faced one of two problems:Only posting when inspired/remembered = inconsistent posting. Regularly postin...
February 13, 2019The Life Changing Magic of Content Calendars
Can you hear the GRM team’s mental gears shifting like crazy? No? I’m surprised. They are going nuts over here.Here’s why. Last month you heard us talking about the value of setting social media goals and aligning them with your business goals. We even offered to meet with you to make this task a reality. In the end, many of those consultations left us inspired and we were honoured to help....
February 7, 2019When Wakeboarding and Social Media Collide
“ohhhhh that’s so much easier!”...
January 30, 2019Our Honest Goal Setting Confessions
Confession: Tackling goal setting is a daunting task. I don’t mind the short term goals but I find it super hard to plan more than 12 months ahead, yet here I am being challenged to plan five years ahead! I need help. Luckily for me, I have a bunch of people around me who can point me in the right direction and cheer me on. I work to do the same for my team and I want to be that person for you and your social media. Since we are not currently discussing this over a cup of cof...
January 23, 2019Top Tip: Hacking Blue Light
Recently one of our GRM team members had a consultation with a local optometrists Eyes on Broadway, they recommended some great strategies to reduce blue light stimulation. Working on computers and phones, often at all times of the day and night, this is something that really intrigued us.The use of technological devices has increased tenfold in the past few years. More than ever before your eyes are exposed to a far greater amount of blue light. During the daytime blue light helps to boost mood...
December 3, 2018Peek into GRM Keywords and SEO
Thanks for joining us for a full month of SEO goodness! Chelsea shared why SEO is important for your social media strategy. We shared easy steps towards better SEO. Finally, we heard from our SEO fave - Bec who gave us allllll the tips. We just wanted to take some time to share how the Grass Roots Media (GRM) team intentionally writes website copy and SEO. When we first wrote the copy for the GRM website, we asked ourselves, “What would our ideal client be typing into their Google search pag...
November 29, 2018Taking Five with SEO Expert Bec Nicholson
This month the GRM team is taking a closer look at SEO and social media. We have learned why it is valuable to understand SEO for your social media strategy, shared a couple of tips to make SEO easy, and today we get to hear from an expert who is outstanding in her field, easy to understand, and eager to share what she knows....
November 22, 2018SEO what? SEO Easy
We believe SEO is an important piece of the social media puzzle within the New Zealand agriculture industry (and for you.). Your success is our success as we are one step closer to a stronger industry and high-fives all around for THAT!This is why we are sharing the following information even though - SEO is not our forte. #confession. However, social media IS our strength and we believe it is important for your social media success and here’s the Boss Lady explaining why.So here are 5 quick t...
November 15, 2018Sexy SEO
Let’s be honest, SEO isn't sexy. In fact, its often pushed to the bottom of a dusty to-do list never to see the light of day. #beentheredonethat Reality check - if you’re not found on the first page in a list of search results, then who really are you? Answer: Just another try hard in the cybersphere. Harsh? Yes. #sorrynotsorry but unfortunately for most, it’s the reality. Okay, now that I have your back up, I hope you listen up. This blog is the first of four making it SEO what? SEO ea...
November 8, 2018GRM Connects, Curates, & Communicates
The GRM Team has your back. We are ready to jump in and save your social media day when it comes to your social media frustrations....
November 1, 2018The Scoop from Appleby Farms
At Appleby Farms, local isn’t just a place, it’s a philosophy - a philosophy almost as sweet as their delicious line of ice cream products! The GRM team can’t help but connect with the irresistible content their team produces and asked them to give us the scoop on how they use the Three C’s of Social Media.Take it away Appleby Farms!...
October 25, 2018Declutter your Digital Desktop
Clean out your inbox - you know you are a digital hoarder when you have 1,214 unread emails. Set time aside each day, and tackle your inbox. It might be once every hour, or at the start of your day.Get rid of duplicate files - not only is digital clutter stressful, it also takes up unnecessary storage. Delete your duplicate files - you will feel so much better for it. Have a system - if you haven't already, set up a filing system and rename any folders called 'New Folder'. This will s...
October 15, 2018The 3 C’s of Engagement
Often we talk with our clients about having a varied content strategy. One which puts the ‘social’ back into social media. Alongside our 4:1:1 strategy, we also use the ‘3 C’s’ concept as the foundation for all social media engagement plans. Have a crack at guessing what these are…and as much as we wish it were true, it is not cheese, crackers and Chardonnay!I’m sure those who’ve been to one of my seminars are familiar with this concept. This will be a great refresher a...
October 11, 2018😴 Snoozing Keywords on Facebook 😴
Keyword Snooze is here! Got a few episodes behind on your favourite show? Sick of copy and paste type posts? Too soon for Christmas? Then we have the fix for you! (Well hopefully sometime in the near future!) It is now (almost) possible to snooze keywords from your newsfeed for 30 days. At the moment this function is still a little clunky and there appears to be a long way to go to refine the process. However, it is going to be a great way to help clean up your news feed, and make sure that you...
September 25, 2018Taking five with Dean Williamson
GRM recently had the opportunity to sit with Dean Williamson, local superstar, #agvocate, and respected mentor for members of our team and NZ agri-sector....
September 20, 2018Marketers + Farmers
There is something special about a panel who gets up to speak in front of a room full of people and answer’s questions thrown at them on the spot. Honest opinions often rise to the surface and thoughtful, memorable discussion ensues. This was certainly the case with the Farmer Panel at the Marketing to the Rural Sector conference in Auckland....
September 20, 2018TopTip - Hashtags on LinkedIn
Hashtags are a great way to maximise your contents exposure, and they are now becoming more popular on LinkedIn. Here are some tips to ensure that you have a solid hashtag strategy to use on LinkedIn....
September 17, 2018Tool Tip: Sli.do
Social Media, meet real life. Introducing Sli.do. Sli.do, simply put, is a tool that inspires audience interaction. Used in company meetings, team meetings, conferences, and trainings audience members simply follow the process below, and are given the capability to listen to a speaker and ask questions in real time. The event lead can then moderate questions and answer when best suits....
September 13, 2018Marketing To the Rural Sector
Infobesity. Print vs-and-or Digital? Community. We are more than a single story. My brain is swirling after two days of intense conversations around Marketing to the Rural Sector conference in Auckland. This event will go down in history as my first official event-chair role. Additionally, my entire team was able to attend and it was a great opportunity to network and open their eyes to unique perspectives....
September 6, 20186 Global Social Personalities to Follow
Who in the world?! That may be the question you are asking yourself when you sit down and quietly realise that all of your social media communities are New Zealand based -- if not smaller. Now, we are not talking global companies - I mean, who didn't start following KFC after their clever FCK apology or IHOP after their IHOB identity issues? ...
August 13, 2018Video Spotlight: Samantha Tennent
The GRM team put our ears to the ground and eyes to the screens to see who is using video on social media and using it well. Samantha previously worked for NZ Farmer, managing their Facebook page and recently covered the Young Farmers Grand Final for Young Country. This just so happens to be when she fell into our radar. Even though she claims she is "just winging it" - classic Kiwi - we were impressed and reached out via LinkedIn to ask a few questions.GRM: What companies have yo...
July 23, 2018Lights? Camera? Action?
Feeling overwhelmed by the subtle - and not so subtle - pushes for use of video in social media? Don't worry, we know the feeling. ...
July 17, 2018Instagram TV...... Say What?
Yep that is correct - Instagram now has it's own TV platform.Whether you watch via the Instagram app or use the dedicated IGTV app you can keep track of even longer videos and clips from your favourite 'Instagrammers' as well as your friends.Because a 1 minute tutorial on 'How to make a chicken a vest' is never going to be long enough, you can now watch and create videos up to an hour long. Another bonus of IGTV is that it is designed with viewing on a mobile device in mind, all of th...
June 26, 2018 Posts 51-75 of 196 | Page prev next
