Boss Lady Speaks: The 3 C’s of Engagement

Often we talk with our clients about having a varied content strategy. One which puts the ‘social’ back into social media. Alongside our 4:1:1 strategy, we also use the ‘3 C’s’ concept as the foundation for all social media engagement plans. 

Have a crack at guessing what these are…and as much as we wish it were true, it is not cheese, crackers and Chardonnay!

I’m sure those who’ve been to one of my seminars are familiar with this concept. This will be a great refresher and check to see whether you’re “nailing” it. For others, use this in your FIRST step towards cleaning up your social media strategy.

GRM 3 C’s

  1. Connect
  2. Curate
  3. Communicate.

Make sure to connect with everyone in your wider industry.
Don’t just limit your pages connections to people and companies you’ve worked with or enjoy reading content from, ensure you connect with pages in your wider industry.
Your audience can see what pages you like. If they’re doing their due diligence on who you are, then finding out you’re connected deeply to your industry adds a tonne of credibility.
It also means you get exposure to more content, which in turn creates more opportunity to curate content.
This leads me nicely into the second C.
Stop just talking about yourself!
Yip - many brands are super guilty of push, push, push marketing but social media offers you the unique opportunity to do pull marketing.
Curation is about sharing content posted by others which you think is relevant to your audience. It allows you to ask questions about what they think of the content and encourage conversation on a topic.
This is pull marketing in its simplest form.
Remember to be human and remain conversational - no one likes a stuffy corporate!
Also, if pages are doing a good job of community management, then the theory goes if you share something of their’s, they’ll share something of yours.
That’s a subtle hint to all the page admins of pages we follow...just in case you’re reading this blog ;)
Communicate is a two part C.
First, don’t be rude. Picture this….if someone comes up to you and says ‘That’s a great top you’re wearing’ and you just stare blankly at them, turn around and walk away that’s considered rude right?
Treat every comment made on your social media content like the above situation.
Don’t. be. rude.
Acknowledge the comment, even with a simple thumbs up, or make a comment back.
Social media is all about having conversations so make sure you invest the time doing so.
Second, communicate on other pages as your page.
Do you know how to access your pages newsfeed? If not, check out our handy ‘How To’ video.
We have a dedicated team member, Anna who’s sole responsibility is to manage our clients communities. She is the voice for all of our clients and is having multiple conversations across multiple platforms on the daily.
That’s no easy feat!
It takes time, energy and creativity but forms one of the most important parts of your social media engagement plan.
This shows others you’re listening and interested in what they’re posting.
Communication would have to be my favourite C of the three.
I love banter and let’s be honest who doesn’t love a good pun battle?!
Which C do you commonly use in your engagement plan?
What else do you include in your engagement plan, which you’ve found to be very effective?

Chelsea Millar is the owner of Grass Roots Media (GRM), has a cat named Ducati, and a spicy red Mini Cooper called Pacey. She wears the "bad-cop" badge on her netball coaching duo, and wears it with pride.

She primarily takes on the role of 'Boss Lady' for GRM but also flits around the primary industries wearing many agvocating hats.

Chelsea has a background in Agribusiness, Social Media, Digital & Print marketing and has developed a passion for digital communication as she sees it playing an important role in telling the Primary Industries NZ Inc story now, and in the future.