The grass grows greenest where you water it
No one understands seasonal growth, rest and regeneration, and that different crops and flocks need different care to thrive, better than the food and fibre sector. So it should come as no surprise that we take the same approach to creating every Grass Roots Media package, giving each client the grow kit that makes sense for them.
We have a full suite of tools we use to grow your brand online. By learning where you are now, what you want to achieve and the support you need, we develop your bespoke digital marketing proposal.
OUR SERVICES
Social Media Management
You know social media is important, but don’t have the resources in-house to do it justice? Let us manage all your social media activity as if we were a member of your team – from creating and posting relevant, strategic content and ensuring your profile stays up to date, to engaging with your audience and reviewing analytics.
Social Strategy
We set goals, identify target audiences and the right platforms.
Scheduling & Publishing
Using analytics, your content calendar and scheduling tools, we post content at the best times to maximise reach.
Analytics & Reporting
Your investment matters, so we are tracking engagement, leads, reach and conversions to measure ROI.
Platform Experts
We don’t play favourites, but make sure your social media presence is on the right platform for your strategic goals, be that Facebook, Instagram, YouTube, LinkedIn, TikTok or Pinterest.
Content
We produce branded graphics, videos and craft engaging, relevant captions.
Community Management
The day to day conversations that happen on your social media. We keep you connected to your audience and on brand by managing comments, messages, and mentions so nothing slips through the cracks.
Paid Social Advertising
From creating the content to managing ad campaigns to boost growth and reach, we make sure all your online activity is strategic and brand aligned.
Paid Digital Advertising
Paid advertising campaigns are an important tool to amplify your voice, expand your reach and boost your engagement. We’re seasoned pros at running campaigns across Google, Meta, LinkedIn and YouTube. Your marketing strategy will guide targeting, platform and placement and a keen eye on the analytics will make sure your investment is doing the work.
Goal Setting
We’ll define specific, measurable goals for your campaign.
Audience Targeting & Platform Selection
Drawing on demographic, behavioral and location data, we get your adverts in front of the right people in the right place.
Optimisation & Analytics
We track performance, test different approaches, and continuously refine campaigns to get the best possible return.
Ad Spend Budget
We manage your ad spend carefully, using proven approaches to test, learn and scale what works.
Ad Creative & Messaging
Engaging, relevant ad copy and visuals are created in line with your brand and strategic goals.
Strategy & Consulting
Whether you need some help taking a step back and taking a broader view of your digital strategy or you don’t know where to start, we’ve got you covered. From looking at the big picture, to identifying opportunities for growth and getting right into the details, we’re here to help you design, navigate and execute your strategy.
Strategic Planning
We set measurable objectives, outlining business goals and developing your marketing strategy.
Channel Strategy
We establish which platforms you should be using, why and how, developing approaches for digital marketing, content marketing and even traditional advertising.
Market Research
We’ll audit your social media presence, analyse competitors and review the market. By identifying customer demographics, we understand who your target market is, where to find them and how to speak to them.
Performance Metrics
Setting KPIs to track success keeps your strategy on target.
Brand Positioning
Clarifying your brand identity and unique selling proposition, we craft your tone of voice and help you understand how to use this in your marketing.
Future proofing
Our long-term view includes making sure you understand best practices for the platforms you will be using and have a crisis management plan in place.
Content Creation
A digital marketing plan won’t go far without content. Fortunately, we love creating engaging, strategically aligned blog posts, videos, social media updates and emails for our clients. From ideation and keyword research to production and posting, we can take care of the entire process to attract, educate and convert your target audience.
Written Content
We create SEO rich and GEO/AEO informed blog posts, articles, newsletters, case studies and website copy to educate, inspire and show industry leadership and credibility.
Visual Content
From infographics to visualise data and processes, brand aligned images and eye catching photography, we do it all.
Video Content
We script and produce short-form videos, product demos and interviews to increase engagement.
Social Media Content
We create strategic, brand aligned posts to educate, create awareness, entertain and build community.
Social Media Training
Our industry has meaningful and important stories to tell. The better we do this as a collective, the stronger we become as a whole, lifting the standard across the board.
Helping our industry understand how to use social media and digital marketing in their businesses is an important part of Grass Roots Media’s work. To support this goal, we hold workshops specifically designed for the food and fibre sector. From bespoke social media training sessions for teams to presentations and workshops at conferences, online or in person, we ensure the information we're presenting is targeted and adapted to the audience.
Email Marketing
Email marketing gives you direct, permission-based access to your audience, making it an important tool to build relationships and increase brand awareness and loyalty. Building and maintaining a healthy database should be an essential element of your marketing plan.
List Management
We build and maintain your list of opted-in subscribers.
Email Content
We create well designed newsletters in line with your strategy and brand, sharing everything from information to special deals, industry insights and thought pieces.
Compliance
Spam emails are more than just annoying; they are illegal, so we make sure your list and emails adhere to all relevant regulations.
Automation
By setting up automated email sequences, we can keep your email marketing working for you.
Analytics & Reporting
Tracking metrics like open rates, click-through rates, and conversions tells us what is working.
Segmentation & Personalisation
We tailor your emails to different audience groups so your messaging is relevant and more effective.
Event Marketing & Live Activation
Holding a well-attended, valuable and memorable event means raising awareness and keeping your audience engaged before, during and after your event. The best event activations intentionally support the brand and strategy – we design and implement in-person, virtual and hybrid experiences, including experiential installations, product demos and social media.
Strategic Planning
By defining the goals of the event, we identify the target audience and create a cohesive theme or story.
Engagement Strategies
When thoughtfully designed and aligned with your event goals, contests and giveaways create anticipation and raise brand awareness.
Event Follow-up
Surveys, shared content and nurturing new leads ensure long-term engagement and optimise the event investment.
Promotion & Marketing
Email campaigns, social media and dedicated event websites drive registration and attendance.
Experiential Activations
Interactive installations, photo booths or VR/AR experiences bring a brand to life during an event.
Product Showcases
Events offer an opportunity for demonstrations and sampling, providing a tangible, hands-on experience.
On Site Experience
Welcoming and approachable brand ambassadors create connection, while signage and environmental design reflect the brand identity, reinforcing key messaging.
Websites
Websites are an essential tool to build trust and credibility with your audience. Whether visitors come from an online search, to learn more following a word of mouth recommendation, or as traffic driven by your digital and social media marketing efforts, your website needs to be ready to showcase your products or services and tell your brand story when they get there.
Grass Roots Media design, build and maintain modern, functional websites that build brand authority and convert prospects into customers.
Fieldwork
We learn about your business, goals, and audience
Strategy
We build a custom marketing roadmap
Digging in
Our team launches and optimises campaigns
Harvest
We analyse performance and scale what works
Ready to grow with Grass Roots Media?
Whether you need support with a project or are looking to expand your brand online, we are ready to get your business the results you are looking for.
