With A Little {Content} Help From My Friends
You could probably do it all. We believe in the ability of most of our social media clients ability to do it all, and do it well....
October 23, 2019High Five: Pip at @whats_for_smoko
The GRM team is always keeping our eye out for people and businesses in the rural sector who are using social media well. This month we wanted to celebrate Philippa from @whats_for_Smoko for her captivating and authentic Instagram account.If you don’t follow her, we encourage you to head over there as soon as you are finished reading this post. We are pleased to share that she is just as lovely as she seems in her online presence. Here are five rapid fire questions for our new friend and ...
October 16, 201910 Questions to Ask When You Don't Know What To Write
“I have a lot of great photos of the farm on my phone but what do I say? What do I write about? I feel like I am so boring!” This was a question I heard more than once at a recent rural women’s event. I just wanted to put my hands on their shoulders and say, “You have a story that people want to hear! Share it m’friend!” I get it. It’s easy to think that other people don’t care what we have to say. That being said, you would be surprised how curious people are about what you do...
October 10, 2019Social Media Chatter: Need A Break?
Imagine being able to write your content, click publish and not think about your social media accounts until the next week when you sit down to do the same? It can be hard to keep on top of the comments, worry about the right things to say, and write on other pages. You just want to get busy doing the job your are good at in the first place, right? Grass Roots Media was founded because Chelsea saw an opportunity for the Primary Industries to communicate more effectively if the people had the t...
September 23, 2019High Five: TracMap Chats Back on Social Media
We always keep our eyes peeled for companies doing social media well and this month, we were drawn to an organisation who utilise Community Management and to their advantage....
September 18, 2019Social Media Engagement: It's a Party
To do social media engagement well - it’s helpful to think about it as one GIANT party. A party where every room is a different social media networking site. This party is currently one of the most popular places to be in the world. Over 3.2 billion people (42% of the population) are currently attending — in other words, it’s hoppin’....
September 4, 2019High Five: MPI's Take on Hugging Your {Social Media} Haters
Some of our favourite social media accounts to follow are the clever folks behind the Ministry for Primary Industry handles. It is evident they work hard to build rapport, educate thoroughly, communicate effectively. They do it all with a healthy dose of humour - in the right places. With this in mind, we reached out to ask how they cope with cantankerous comments, frustrated followers, mean messages, and prickly people....
July 31, 2019Crisis Management 101
Last week we addressed why having a plan is so important and defined what actually constitutes a crisis. This week we will take a closer look at how you can be prepared for when a problem or a crisis crops up....
July 10, 20192019 KPMG Agribusiness Agenda Review
One of our favourite times of year is when the KMPG Agribusiness Agenda is released. It didn’t disappoint. Our Community Chatter Anna, saw a fellow fan geeking out over it online and reached out to have a bit of a chat. Siobhan O'Malley is a former sharemilker, aspiring farm owner and agribusiness enthusiast, her family recently sold the herd and shifted to Tasman to start a new venture in hops and another start up in the fibre sector. She loves keeping her finger on the pulse of all thin...
July 10, 2019Your Social Media Crisis Communications Plan
What is something you know you probably need but you don’t really want it? No, its not your green vegetables or a gym membership.Although true, there are plenty of correct answers to this question - but our title does give away what we are talking about today. Social media crisis communications plans....
July 3, 2019GRM Half-Yearly Review and Free Downloadables
It is half-way through 2019 and as we prep for the next six months, we are reflecting on everything we have brought to you in the last year. Talk about a walk down memory lane. In addition to social media strategy and content development for our existing clients, it was our goal to help you up your social media game. Every month we put together the following based on the above topics: 4 educational blogsRelevant tips on our social accountsMonday Night FB Live VideosA DIY downloadable (They ar...
June 26, 2019Facebook Messenger Ads: Real Life Examples
Not only did Roz Ryan (OMG Marketing Group) drop some epic nuggets about Facebook Messenger ads for us last week - she also took some time to share examples of how we can use it in our every day business....
June 18, 2019What is the Future of Facebook Advertising in 2019 and Beyond?
Have you ever wanted to sit down with a digital marketer and just ask a couple questions to help you understand how you should advertise?We know the feeling. We hope we can be a resource for you but even our team has a couple questions about lead generation and social media advertising every now and then. So we call our friend, Roz. Roz Ryan is a talented Digital Marketer with many years experience helping businesses connect with their customers online. She has a particular passion for Soci...
June 18, 2019Do you need Facebook Business Manager?
Pixels. Ads. Business Manager. More than just words on a page. More than just industry jargon. The Grass Roots Media team want to give these to you as tools YOU can use. We have been throwing around these terms all month long with the goal of reducing your fear, increasing your understanding and familiarising you with the benefits of these tools. However, we are not just here to tell you what to do, we are also here to help. One of our favourite things to do is to “teach you to fish” so we ...
June 6, 2019Your Social Media and Funnel Partnership
First of all — this is NOT the funnel most of you are thinking about. {lookin’ at you NZ Young Farmers and Alumni who all have one too many 21st on your mind!} No, we are talking about the digital marketing funnel - one that consists of a number of steps prospective clients go through to become aware of your brand and then become your customer. Think of it this way, a funnel is like your drafting gate. Sheep come in one end and go one of three ways at the end. A potential customer land...
June 6, 2019Facebook Business Manager: Good, Bad and Necessary
Facebook. Everybody knows it, and—despite some not-too-great press as of late—everyone still uses it. Some see it as a necessary evil. Some see it as the end-all be-all of social media marketing. At the end of the day, Facebook is the OG social media platform, and the company has invested heavily in tools that allow marketers of all shapes and sizes to reach their ideal audiences. But getting up and running on Facebook Business Manager can be confusing and a bit overwhelming. And th...
May 13, 2019How to Get Started (or re-started) with Business Manager
I am not going to lie - I am not an expert in Facebook Business Manager. Whew. What a relief now that THAT is out there. We thought it would be interesting to share from this perspective, as I understand your frustration, concerns and feel your business manager pain. In all honesty, I used Business Manager on the daily a couple years ago but on our team, my role is “Content Chick”. In other words, I spend most of my time developing content calendars and writing content on our Agora Pulse p...
May 9, 2019What's the point of Facebook Business Manager?!
Business Manager - what is it? Is it Boss Lady running Grass Roots Media? Well yes….but not in the context we’re referring too. Business Manager is a powerful management tool created by Facebook to help administrators of business Facebook pages, and now Instagram accounts, access all their marketing tools in one place. Scared? Don’t be. It’s actually a really easy tool to setup and use because you determine how much of it you want and need to use. Therefore, you don’t need to wor...
May 1, 2019Lessons Learned in Experiential Marketing: Primary ITO
We know many of you may be thinking, “these experiential marketing ideas sound good in the planning stages but they seem to take a lot of work getting them across the line — is it really worth it?” It is always helpful to learn form others who have tried new things and been there, done that. This week we hear from Eve Williams, Sector Lead - Marketing at Primary ITO to hear how their GIANT BURGER experiential marketing campaign satisfied their need to to amplify their brand a...
April 24, 2019Experiential Marketing: Who and How?
“How are you amplifying your brand or messaging beyond the event?”"Last week Chelsea shared that experiential marketing is essentially amplifying your brand at events like conferences, expos, and personal events. With the South Island Field Days happening at the end of March and Central District Fieldays coming up, we scouted out companies who are using experiential marketing well and how they went about it! Who: PrimaryITO at South Island Field Days ...
April 11, 2019Experiential Marketing: In A Nutshell
"When we understand what matters to people ... we can be what matters to them." — Momentum Worldwide, agency behind Facebook IQ Live I’ve been on trade stands selling things since I was 10 (don’t worry my Mum did pay me!) and the most successful stands are always the ones where audience interaction occurred without me having to directly ‘sell’ something. This is experiential marketing in a nutshell. Last month we took a deep dive into the world of Events + Social Media. You m...
April 3, 2019Three Easy {Event + Social Media} Mistakes and How We Can Help
In our last post, the CEDA team shared the importance of trying new things and pivoting if they don’t work as well as we imagined. We 100% agree. We’ve also learned a couple things in our experience and are here to help you so you can avoid the future pivot by learning from our mistakes. The three mistakes a social media manager can make and how we can help...
March 27, 2019Events + Social Media Superstars: CEDA
Every month we bring in a guest author to discuss our social media theme of the month and when it came to Events + Social Media, we knew exactly who we wanted, the Central Economic Development Agency (CEDA) team....
March 26, 2019Before, During & After: {Your Event + Social Media}
The GRM team is neck deep into social media and events this week — one of our busiest event weeks of the year. We are managing social media accounts, hosting events of our own, and even coaching an event manager. We are fronting events and behind the scenes. We are starting early and ending late and we are not mad about it!Through all of this, we are regularly reminded of this fact — social media is a strategic multipurpose tool in your events tool belt. While it is not the ONLY one,...
March 12, 2019Events + Social Media
Want in on a little pre-Grass-Roots-Media secret? Before Grass Roots Media blossomed into a beautiful little social media consultancy — I wanted to create a mobile, rentable event on wheels. I have a long history with events and I am not going to lie. I thrive in the multi-tasking, anticipation, atmosphere creating, community building, problem solving goodness and all of the other craziness that events bring. In other words?Events {and social media} are my jam....
March 6, 2019 Posts 26-50 of 196 | Page prev next
