Our Honest Goal Setting Confessions

Confession: Tackling goal setting is a daunting task. I don’t mind the short term goals but I find it super hard to plan more than 12 months ahead, yet here I am being challenged to plan five years ahead! 

I need help. 

Luckily for me, I have a bunch of people around me who can point me in the right direction and cheer me on. I work to do the same for my team and I want to be that person for you and your social media. 

Since we are not currently discussing this over a cup of coffee (although that can be arranged...) allow me to share a not-so-secret system that works for me. If you haven’t heard of Mel Robbins before, then consider yourself officially introduced. Her approach to goal setting is simple, yet effective and breaks down the 1-2 hour process into manageable bite size chunks. 

So here’s how we did it:

  1. Break your goals into broad categories. Mine were Health, Financial, Family, Happiness, Personal and Career
  2. Develop your ‘why’ for each (not as easy as it seems, so check out Simon Sinek’s video in ‘why’ for a little more help) An example of my ‘why’ for Health was ‘To Feel Fabulous.’
  3. Break them down. Saying you want to ‘be stronger’ isn’t a SMART goal. Instead say ‘I want to complete two gym sessions a week, one which focuses on lower body strength and one which focuses on upper body strength’
  4. (P.S.…..no we are not turning into a health blog, it’s an easy way to showcase the process.)
  5. Add some time frames. See how I did that in the above example? You’ve not got a plan. 
  6. Schedule, schedule schedule. If you don’t schedule it into your diary it won’t happen. 
  7. Last but not least, announce them publicly or tell someone what your goals are to hold you accountable. Can I be honest? This take a lot of courage. We have shared our big brave goals below and encourage you to do the same — even if it is just in an email to us!

Once we nailed our business goals, it was so much easier to develop our social media goals. Our social media goals will help us make our business goals a reality. What a cycle! The flow on effect also means it is so much easier to strategise, develop content, and build community online. So watch this space — the GRM team is coming for ya 2019!

Big Brave 2019 GRM Goals

  • Connect with four industry companies per month
  • Increase engagement rate by 2% on avg per month
  • Increase blog readership by 5% (hey thanks for reading this one btw!) + four shares
  • Post on Instagram 3x a week and reach 1000 followers by July
  • Generate 12 sales leads and convert 70%

Note: If you would like more personal examples of this process in action, check out this Live video, or join us Monday at 7:00pm to hear where the rest of the team will be going! If you would like added self-led direction, check out our free downloadable. Finally, this month we have a special $27 opportunity to meet with Chelsea for 30 minutes to discuss how you can merge your business and social media goals.

Chelsea Millar is the owner of Grass Roots Media (GRM), a cat named Ducati, and a spicy red Mini Cooper called Pacey. She primarily takes on the role of 'Boss Lady' for GRM but also flits around the primary industries wearing many agvocating hats .... and cheering on the industry wherever she lands.

Chelsea has a background in Agribusiness, Social Media, Digital & Print marketing and has developed a passion for digital communication as she sees it playing an important role in telling the Primary Industries NZ Inc story now, and in the future.