Your #AGvocates


Boss Lady

Chelsea is the Owner of Grass Roots Media and takes on the primary role of 'Boss Lady.' Chelsea has a background in Agribusiness, Social Media, Digital & Print marketing. She has developed a passion for digital communication over the past few years and sees it playing an important role in telling the Primary Industries NZ Inc story now, and in the future. 

Chelsea completed the Kellogg Rural Leadership programme in 2015, which helped create the business plan to launch her business. She is a 2016 Women of Influence finalist in the Enterprise and Rural categories and was a semi-finalist for the Auckland University Young New Zealander of the Year in 2017.

In her spare time she's a Board member for New Zealand Young Farmer's, avid Equestrian lover and has recently purchased a bike to learn how to cycle again. She's never far from her colouring in book either!

Email -

Twitter - @agwomanchelsea

Facebook - Grass Roots Media NZ

Instagram - grassroots_media

LinkedIn - Chelsea Millar


Chelsea Millar


Social Superstar

Most know Chanelle O'Sullivan for the creation of her community page Farming Mums NZ. Since then she's become even more visible to the public social eye, creating the account 'Just a Farmers Wife.'

There's nothing this Social Superstar can't do, from being a loving wife to Dave, a mother to two very energetic kids and a part time social media superstar. She is also a Kellogg Rural Leadership programme alumni.

Based in South Canterbury, Chanelle is the South Island team representative for Grass Roots Media. She enjoys running, photography, drystock and deer farming and has a fascination with cooking brioche!

Email -

Facebook - Just a Farmers Wife / Farming Mums NZ

Instagram - justafarmerswife

LinkedIn - Chanelle O'Sullivan


Chanelle O'Sullivan


Super Admin

Anna is a passionate member of the rural community. She is not only our Super Admin but super Mum to Isabelle and older brother Jonty, as well as loving wife to Jon. 

Anna grew up on sheep and beef farm at the top of the South Island, and in later years in the Wairarapa. She loves making the most of every opportunity, which allows her to swap her city shoes for boots and get back out into the country. Adding to our team of photographers, Anna also loves getting her camera out to capture those special moments.

In her spare time Anna can be found racing around the netball court, indulging in great wine and food, and spending time with her family.

Email -

Instagram - annajanebailey

LinkedIn - Anna Bailey

Anna Bailey.JPG

Anna Bailey