Your #AGvocates

 

Boss Lady

Chelsea is the Owner of Grass Roots Media and takes on the primary role of 'Boss Lady.' Chelsea has a background in Agribusiness, Social Media, Digital & Print marketing. She has developed a passion for digital communication over the past few years and sees it playing an important role in telling the Primary Industries NZ Inc story now, and in the future. 

Chelsea completed the Kellogg Rural Leadership programme in 2015, which helped create the business plan to launch her business. She is a 2016 Women of Influence finalist in the Enterprise and Rural categories and was a semi-finalist for the Auckland University Young New Zealander of the Year in 2017.

In her spare time she's a Board member for New Zealand Young Farmer's, avid Equestrian lover and has recently purchased a bike to learn how to cycle again. She's never far from her colouring in book either!

Email - chelsea@grassrootsmedia.co.nz

Twitter - @agwomanchelsea

Facebook - Grass Roots Media NZ

Instagram - grassroots_media

LinkedIn - Chelsea Millar

 
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Chelsea Millar

 
 

Content Chick

Trista Burn is an American-born-Kiwi-by-marriage communications specialist. She studied Communications and Business at Whitworth University. Trista met her husband, Calum, on a study abroad programme at Massey University in the Manawatu. The pilot swept her off her feet and inspired her move to New Zealand after completing her degree. Trista quickly received a crash course in the NZ wool industry and supported multiple companies in telling their story. In 2016 her son Micah was born and she is currently learning the fine art of toddler negotiations.

A dairy farmer’s daughter and a legacy deeply rooted in ag, Trista firmly believes in the value of agvocating for the primary industries and sharing their stories with consumers. In other words - the heartbeat of GRM. 

Other fun facts about Trista, is she was the Washington State Dairy Princess and Ambassador for a year. Yes, tiara, banner and all #soamerican. Home made Apple Pie, Mexican food, soft chocolate chip cookies and coffee are the way to her heart. She is NOT a dog lover but one affectionate GSP pup named Harry has wiggled his way into her heart and she’s not sure how that happened. 

Email - trista@grassrootsmedia.co.nz

LinkedIn - Trista Burn

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Trista Burn

 

Community Chatter

Anna is a passionate member of the rural community. She is not only our Super Admin but super Mum to Isabelle and older brother Jonty, as well as loving wife to Jon. 

Anna grew up on sheep and beef farm at the top of the South Island, and in later years in the Wairarapa. She loves making the most of every opportunity, which allows her to swap her city shoes for boots and get back out into the country. Adding to our team of photographers, Anna also loves getting her camera out to capture those special moments.

In her spare time Anna can be found racing around the netball court, indulging in great wine and food, and spending time with her family.

Email - admin@grassrootsmedia.co.nz

Instagram - annajanebailey

LinkedIn - Anna Bailey

 
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Anna Bailey

 

Super Admin

Jessie is a Taranaki born and bred lass, with a background in Journalism and the primary industries.

Jessie is involved with Federated Farmers, the Ballance Farm Environment Awards and is also the Taranaki/Manawatu Regional Young Farmers Chair. She spent four years in the South Island working in marketing and has a soft spot for the Otago region. 

She can often be seen at her local cafe grabbing a flat white, at a Young Farmers event, or at the families horse trekking business, immersing herself in Taranaki's beauty.

Email - info@grassrootsmedia.co.nz

Instagram - Jessie Ann Waite

LinkedIn - Jessie Waite

 
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Jessie Waite

 

Grass Roots Media Instagram

The GRM team is shifting gears. . . We had grand plans for our planned content but after sitting with many a goal setting session, we are changing it up. . . So many of our goal smashers were overwhelmed at the thought of setting and keeping a content calendar. We feel ya. But we also have very strong feelings about making them a priority....read @grm_boss_lady latest blog post (link in bio!) to find out why. . . #grmteam #bossladyspeaks #grmbosslady #nzsocialmedia #nzsmallbusiness #womeninbusiness #contentcalendars #nzruralsocialmedia #nzag ✋Hands up if you are feeling a little dusty - but awesome - after attending the @nzyoungfarmers conference in Christchurch this weekend?! . Half of the GRM team is right there with you. No surprise there as this annual conference always seems to manage to find the PACKED balance of business, learning opportunities, networking, and ridiculous shenanigans. Our own @jessieannwaite even managed to take home yet another award. #soproud . Will we be back again next year? Hands down. You know it. . #yeschelseaisajellyfish #youngfarmers #grmteam #grassrootsmedia #agvocates #nzag #nzsmallbusiness #nzinstagram #womeninbusiness #nzfarmers #nzfarmer #nzsme #ruralsocialmedia #awardwinning #jessiewinsanotheraward ”This is one special place” So special that we unexpectedly lost touch with @grm_boss_lady and we were all so proud of her #techbreak. Here’s what she had to say when we asked, “WHERE ARE YOU - DO WE NEED TO RESCUE YOU!?” 🏔 “I was helping good friends of mine develop a strategy for their future. The have an inspiring passion for life, a strong vision and now have the foundations to build a plan to live the life they love in the next 10yrs. 🏔 I felt humbled and privileged to be invited to take part in the small, trusted group of professionals who had a chance to challenge, suggest and support them on their discovery journey. There’s still more to do but we achieved a lot in the last two days!! 🏔 We did a fitness class yesterday, then a breathing class today. We ate well, removed ourselves from technology and strengthened our relationships while building new ones. So good!! 🏔 Everything was centred around helping each other to grow 🥰 🏔 It is also an AWESOME part of New Zealand. If you get a chance to get Cromwell and visit the surrounding Tarras region. An absolute hidden gem!” Looking at this photo you’d never guess these ladies are farm girls at heart. It’s actually this passion that brings us together as all of us work to showcase rural life and business using our unique passions. 🐴 So what are we doing here?! We are working alongside @oconnorvicky and helping her develop her photography website. If you want a sneaky peek at some of our favourite images in action — just pop over to our very own GRM website as we hired her to capture all of our gorgeous rural vision. 🐴 We {LOVE} coming alongside clients JUST like this: Rural SMEs who are striving to tell our story — the story of NZ ag in whatever way they are gifted. Vicky is hands down gifted and just as passionate about rural life as we are. Watch her space and gosh darn it — go check out her website already!!! www.http://erimagingphotography.co.nz 🐴 #womeninbusiness #nzag #nzsocialmedia #ruralsocialmedia #ruralties #nzagstory #grmteam #grassrootsmedia #famrgirlsnz #agwomennz #agwomen #manawatuwebsitedesign #geeksnotnerds We spend a lot of time sitting in these seats. It’s one of our favourite places to meet as a team. It’s right smack between our office spaces, with @thefactorynz coffee on tap, provides perfect people watching + chatting {#extroverts}, great natural light, and even the office dog! {hi Kylo!} ☕️ It’s big enough to meet with clients, spread all our brainstorming goodness, and even share a meal. Most importantly, there are two convenient plugs for our active thirsty little laptops. #youbeauty ☕️ Not to mention it’s actually as beautiful and comfy as it looks. . . Meet you here soon?! The rumours are true. Trista, Jessie and Anna will be taking Chelsea’s place on GRM Monday Night FB Live this week! They have been challenged to develop and share their own 2019 goals. Usually more comfortable on the other side of the camera, this will be a great opportunity to stretch their skill sets and put their goals to the public to help them become a reality — because there’s nothing like a little peer pressure, right?! . . #2019goals #socialmedianz #ruralsocialmedia #grmteam #fblive #grmlive #womeninbusiness #nzwomeninbusiness #nzsmallbusiness #nzag #nzagriculture This is such a great shot of Chels -- working hard to capture the best of the beautiful big picture. This week has been full of goal setting consultations and her mind is buzzing with all of the dreams people have been throwing at her. - She works hard to use those 30 minutes well + help set a social media direction to get people on a path to reach their big business goals. 🗺️ - To everyone who has participated in these mini sessions - Thank YOU for the inspiration ya'll bring to our team. We honestly can't wait to hear where you go! #yougotthis - {One more week to sign up for your own 30-minute goal setting sesh. $27. Can't wait to hear where you want to go!} #bigdreams #smesocialmedia #grassrootsmedia #socialmedianz #socialmediagoals #grmteam #grm #ruralsocialmedia #socialmedianz #socialmedia #womeninbusiness #nzbusiness #nzsmallbusiness #nzbusinessgoals Goal setting isn't always a walk in the park. Sometimes it can feel like this photo: just a blank page and a title. Where to from here?! Chels has put together an honest look at our own goal-setting process, strategies for actually making them a reality, and how social media fits in the picture. Finally, to hold us accountable, we even shared a couple of our own GRM business goals. (Can we just say, "Yikes!" talk about #vulnerable.) The link is in our bio. If you want a little more direction, you can watch our recent and upcoming Facebook Lives, check out the link for our free downloadable and even sign up to meet with one of us one-on-one to align your business goals with your social media goals. You know what? We are really really really really really really thankful for you. You see, without you we are just a couple of friends sitting in a park {probably laughing at something ridiculous}. . . However, you make us more than that. Your likes, support, engagement, shares, business, and encouragement means we get to serve the Ag industry {and a few of our local faves} with a little digital marketing “ooomph” - wherever we are needed! . . We are still probably laughing at something ridiculous, but all while working hard to support our favourite industry and leave it a little better than we found it. . . . P.S. missing you in this shot @jessieannwaite 😘 $27 for navigational coaching to help you use social media to get where you are going? Yes. Please! . . Here’s the deal. Our team are all big road trip fans. 🚘 We love the planning process, the adventure, the stories, and photos that come out of it. {and the snacks!} . . Running your business is kind of like a big ol’ roadie, right? It requires a heck of a lot of planning {and snacks}. Even then, you know where you want to go but sometimes you have to ask for direction to navigate uncertain terrain —- like social media. . . Enter GRM. For $27 you will get 30 minutes of @grm_boss_lady ‘s time to work out where you are going and coach you through some navigational tips to get there. From our experience? The adventure and stories will totally be worth it. DM us for more info. ⛰ 🚘 🧭