Your #agvocates

What's an Agvocate, you ask?

Agvocate /'agveket/ (noun) - A person who publicly supports the agriculture industry.

As a team we lean into our rural roots to create and manage social media communications and campaigns for the Food and Fibre sector. We don't take our team #agvocate titles lightly. We're proud of our agriculture backgrounds and advocating for the industry we love. 

Get to know us below or jump on over to our Instagram, where you can see more of our day to day work in action! 

Proud winners of the "Emerging Business" category of the NZI Rural Women Business Awards 2020

"The Grass Roots Media team is passionate about digital communications and recognises how important it is to be nimble in creating each client’s social media strategy to reflect their business."

- Rural Women New Zealand

Boss Lady

Chelsea is the Owner of Grass Roots Media and 'Boss Lady'. Think of her like the team captain and your primary contact. She will be the one to discuss your current business, develop social media goals, finalise contracts, build your website, and help set the course for the rest of our team. 

Chelsea has a background in agribusiness, social media strategy and marketing, digital & print marketing. She has developed a passion for digital communication over the past few years and sees it playing an important role in telling the NZ Food and Fibre Inc. story now, and in the future. 

Email -
Facebook - Grass Roots Media NZ
Instagram - @grassroots_media
LinkedIn - Chelsea Millar

Chelsea Millar

Social Sorceress

Cheyenne is a country girl through and through. She grew up on her grandparent's sheep and beef farm, which made studying a science degree at Lincoln University a no-brainer. Since then, her career has seen her take on a variety of roles in the primary sector before landing her in the world of digital marketing and journalism.

After stumbling across a job advertisement for a junior reporter eight years ago, Cheyenne discovered her passion for storytelling which has taken her all around the country (and abroad!) and landed her the Alltech Young Leaders in journalism award in 2016. She writes for several rural and equestrian publications.

In 2017 she tied the knot with her husband Ken, who is in the Defence Force. They have two daughters, Mackenzie and Lily (who are horse lovers just like mum!) Like a boomerang, Cheyenne has come back to GRM after a stint away. Outside of writing and GRM, she is an avid reader, horse rider and baker.

Email -
LinkedIn - Cheyenne Nicholson

Cheyenne Nicholson

Social Samurai

Sally grew up in rural Marlborough on a vineyard and studied Environmental Management at Lincoln University. This solid background of 20 years wrangling the RMA has meant she can spin a good yarn and knows how to pitch projects to get the right outcome.

Known by her friends and colleagues as the "Yellow Pages of Marlborough" Sally knows the importance of connections and being present and authentic on social media. Her social media experience has come organically from running her very own small business social media.

Married to Jason a Vineyard Manager and mad keen hunter/gatherer/fisherman, they have two sons who are the epitome of country boys, think stubbies, gumboots, motorbikes and dead things.

When not chasing wild animals or whipping up sausage rolls for the next trip out on the boat, she's trotting up at the local A&P Shows chasing ribbons on her show hack.

Email -
LinkedIn - Sally Neal

Sally Neal