What's an Agvocate, you ask?
Agvocate /'agveket/ (noun) - A person who publicly supports the agriculture industry.
As a team we lean into our rural roots to create and manage social media communications and campaigns for the Food and Fibre sector. We don't take our team #agvocate titles lightly. We're proud of our agriculture backgrounds and advocating for the industry we love.
Get to know us below or jump on over to our Instagram, where you can see more of our day to day work in action!
Proud winners of the "Emerging Business" category of the NZI Rural Women Business Awards 2020
"The Grass Roots Media team is passionate about digital communications and recognises how important it is to be nimble in creating each client’s social media strategy to reflect their business."
- Rural Women New Zealand
Chelsea is the Owner of Grass Roots Media and 'Boss Lady'. Think of her like the team captain and your primary contact. She will be the one to discuss your current business, develop social media goals, finalise contracts, build your website, and help set the course for the rest of our team.
Chelsea has a background in agribusiness, social media strategy and marketing, digital & print marketing. She has developed a passion for digital communication over the past few years and sees it playing an important role in telling the NZ Food and Fibre Inc. story now, and in the future.
- Kellogg Rural Leadership programme in 2015, which helped create the business plan to launch her business.
- 2016 Women of Influence finalist in the Enterprise and Rural categories
- Semi-finalist for the Auckland University Young New Zealander of the Year in 2017.
- Co-Founder of The Food & Fibre Youth Network - He Tatai Rangahua
Cheyenne is a country girl through and through. She grew up on her grandparent's sheep and beef farm, which made studying a science degree at Lincoln University a no-brainer. Since then, her career has seen her take on a variety of roles in the primary sector before landing her in the world of digital marketing and journalism.
After stumbling across a job advertisement for a junior reporter eight years ago, Cheyenne discovered her passion for storytelling which has taken her all around the country (and abroad!) and landed her the Alltech Young Leaders in journalism award in 2016. She writes for several rural and equestrian publications.
In 2017 she tied the knot with her husband Ken, who is in the Defence Force. They have two daughters, Mackenzie and Lily (who are horse lovers just like mum!) Like a boomerang, Cheyenne has come back to GRM after a stint away. Outside of writing and GRM, she is an avid reader, horse rider and baker.