Your #AGvocates

 

Boss Lady

Chelsea is the Owner of Grass Roots Media and takes on the primary role of 'Boss Lady.' Chelsea has a background in Agribusiness, Social Media, Digital & Print marketing. She has developed a passion for digital communication over the past few years and sees it playing an important role in telling the Primary Industries NZ Inc story now, and in the future. 

Chelsea completed the Kellogg Rural Leadership programme in 2015, which helped create the business plan to launch her business. She is a 2016 Women of Influence finalist in the Enterprise and Rural categories and was a semi-finalist for the Auckland University Young New Zealander of the Year in 2017.

In her spare time she's a Board member for New Zealand Young Farmer's, avid Equestrian lover and has recently purchased a bike to learn how to cycle again. She's never far from her colouring in book either!

Email - chelsea@grassrootsmedia.co.nz

Twitter - @agwomanchelsea

Facebook - Grass Roots Media NZ

Instagram - grassroots_media

LinkedIn - Chelsea Millar

 
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Chelsea Millar

 
 

Content Chick

Trista Burn is an American-born-Kiwi-by-marriage communications specialist. She studied Communications and Business at Whitworth University. Trista met her husband, Calum, on a study abroad programme at Massey University in the Manawatu. The pilot swept her off her feet and inspired her move to New Zealand after completing her degree. Trista quickly received a crash course in the NZ wool industry and supported multiple companies in telling their story. In 2016 her son Micah was born and she is currently learning the fine art of toddler negotiations.

A dairy farmer’s daughter and a legacy deeply rooted in ag, Trista firmly believes in the value of agvocating for the primary industries and sharing their stories with consumers. In other words - the heartbeat of GRM. 

Other fun facts about Trista, is she was the Washington State Dairy Princess and Ambassador for a year. Yes, tiara, banner and all #soamerican. Home made Apple Pie, Mexican food, soft chocolate chip cookies and coffee are the way to her heart. She is NOT a dog lover but one affectionate GSP pup named Harry has wiggled his way into her heart and she’s not sure how that happened. 

Email - trista@grassrootsmedia.co.nz

LinkedIn - Trista Burn

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Trista Burn

 

Community Chatter

Anna is a passionate member of the rural community. She is not only our Super Admin but super Mum to Isabelle and older brother Jonty, as well as loving wife to Jon. 

Anna grew up on sheep and beef farm at the top of the South Island, and in later years in the Wairarapa. She loves making the most of every opportunity, which allows her to swap her city shoes for boots and get back out into the country. Adding to our team of photographers, Anna also loves getting her camera out to capture those special moments.

In her spare time Anna can be found racing around the netball court, indulging in great wine and food, and spending time with her family.

Email - admin@grassrootsmedia.co.nz

Instagram - annajanebailey

LinkedIn - Anna Bailey

 
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Anna Bailey

 

Super Admin

Jessie is a Taranaki born and bred lass, with a background in Journalism and the primary industries.

Jessie is involved with Federated Farmers, the Ballance Farm Environment Awards and is also the Taranaki/Manawatu Regional Young Farmers Chair. She spent four years in the South Island working in marketing and has a soft spot for the Otago region. 

She can often be seen at her local cafe grabbing a flat white, at a Young Farmers event, or at the families horse trekking business, immersing herself in Taranaki's beauty.

Email - info@grassrootsmedia.co.nz

Instagram - Jessie Ann Waite

LinkedIn - Jessie Waite

 
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Jessie Waite

 

Grass Roots Media Instagram

🎼These are a few of our favourite things.... As GRM Boss Lady announced this morning, we have put the call out to the GRM family and friends to put together a box with a bit o' the best to GIVE AWAY to one of you (ohhh man there are some goodies!!) - How to win: 🎄Like our page 🎄Like the company of the day 🎄Comment on the upcoming #12daysofGRMfaves posts with who you'd share the goodies with (if you'd share 😉) - You're then entered to win the whole kit 'n kaboodle. - You can enter once per day. *This competition is no way endorsed or promoted by Facebook or Instagram. There’s nothing like a good yarn over the fence post. Neighbours and friends sharing weather, tips, and a little gossip for good measure. . . . Welcome to our digital fence post — less about boundary lines, but more a place to rest for a minute, lean in, listen and share. . . . In this month's “Over The Fence Post” we have been discussing SEO in all of its not-so-sexy glory. We listened to some of the best and shared a couple things we have learned along the way. This week Trista shares how the GRM team works to incorporate keywords into our everyday copy. Come on over, put your boot up, and let’s chat. Link in our bio. Can we be honest for a minute?? . . We know going live can be hard. Overwhelming. Even for the experts. We take our clients by the hand and ask them to step out of their comfort zone so we do the same. Every week Chelsea takes a hot brave minute {wherever she is in the country} to go FBLive! She uses this space to share what’s on the calendar, what we are leaning, what’s on her mind - heaven help us! - and usually a reference or two about her cat. It’s all good. . . So we invite you....put on your favourite comfy pants. Grab a cuppa. Take a seat. Let’s chat at 6pm tonight! . . . . #grmlive #bossladyspeaks #socialmediatipsnz #nzsocialmedia #agvocatenz #nzag #bossladyspeakslive #catlover #grmbosslady #chelseamillar #fblive #fblivenz #facebooknz #facebookhelp #socialmediahelp Taking ✋🏻 with #SEO expert Bec Nicholson. - GRM learns from an SEO expert who is outstanding in her field, easy to understand, and eager to share her knowledge 🧐 - Link in our bio 👉🏻 - 👩🏼‍💻👨🏻‍💻 Follow @grassroots_media for weekly #toptips, #live videos and informative blogs. - * * * #business #smallbusiness #businesswoman #womeninbusiness #socialmedia #socialmediamarketing #businesstips #smallbusinessowner #businesslife #searchengineoptimization #searchenginemarketing #searchengineoptimisation #blogging #seoservices #seoexpert #seotip #onlinemarketing #digitalmarketing #socialmediatips #toptip #socialmediamanagement #socialmediamarketing #socialmediatrends #websitecreation #instagrammarketing Does the thought of starting to step up your SEO game feel like a lumbering chore that you don't know how to start? We feel your pain. However, we also believe it is vital for your social media success so here are 5 easy tips to get you on the right track and chuggin' along. See link in bio! #seowhatseoeasy #grm #agchatter #grassrootsmedia @grm_boss_lady goes live every Wednesday to talk about what's happening in the GRM camp for the week, gives you her #toptip for the week and yarns about anything else that springs to mind. She's got this talking thing down pat, so be sure to jump onto Facebook and watch the live stream.⠀ 🧚🏻 🧚🏻 She also loves being asked tough questions. So go on....throw her a curve ball and see how she responds.⠀ 💁🏼‍♀️ 💁🏼 #socialmediamarketing #socialmedia #socialmediaqueen #socialmediaguru #socialmedialive #facebooklive #livevideo #socialmediatip #socialmedianews #socialmediacontent #socialmediastrategist #socialmediatips #talking #video ⠀ Attending the Marketing to the Rural Sector @conferenz ? Well, if you are, you know Chels already quoted @eminem from stage so you know the rest of the conference will be good. 🤣 . To our fellow attendees, we double dog dare you to snap a pic of Chels in action over the next two days. . Then you know what to do: tag us, and share it on FB, Twitter or Insta with the hashtags #bossladyspeaks and #MRS18 and you will be in to win a social media WOF (see link above!) Extra entry points if you make us laugh. Because we really love to laugh. . . . #bossladyspeaks #mrs2018 #auckland #doubledogdareya #grmteam #conferenz #conferenzrural #marketingtotheruralsector 🎉 TEAM 🎉 You may not believe it but the the WHOLE GRM team is together preparing for the Marketing to the Rural Sector @conferenz and we are SO excited to be here. Why? Learning. Networking. Brainstorming. Collaboration. Free pens and a muffin. . . . Not to mention... our very own @agwomanchelsea (aka #bosslady) just happens to be the chair this year + we are stoked to cheer her on. Because that’s what our team does well. 👏🙌👊 . . . Attending with us? Prepare yourself: Give this lady a mic 🎤 and who knows when she will drop one of her *famous* puns. Also, watch this space for a GRM conference challenge coming your way! Yeeeow! #grassrootsmedia #MRS2018 #annaandtristamatchy #gochels #hereforthemuffin #grmteam #auckland #bossladyspeaks #almostfamous #countrygirlsgotothecity #grmteam Wrapping up an incredible season of life with @nzyoungfarmers by setting up the next generation with awesome leadership. It’s an honour to be in Christchurch interviewing some great candidates for the CEO position. Looking forward to seeing where they will take this special organisation!!! xx Chels World Emoji Day has me: 😻😿😸 Have you ever flown through a 🌈 before? 🤔 Well today with @airnz I sure did! A beautiful view coming into the capital this morning. - Does this mean I should be searching for a pot of gold on the aircraft? Or somewhere in the @wellingtonairport terminal?! 💁🏼‍♀️🙋🏼‍♀️ - Next flight - Tauranga!