Your #AGvocates

 

Boss Lady

Chelsea is the Owner of Grass Roots Media and takes on the primary role of 'Boss Lady.' Chelsea has a background in Agribusiness, Social Media, Digital & Print marketing. She has developed a passion for digital communication over the past few years and sees it playing an important role in telling the Primary Industries NZ Inc story now, and in the future. 

Chelsea completed the Kellogg Rural Leadership programme in 2015, which helped create the business plan to launch her business. She is a 2016 Women of Influence finalist in the Enterprise and Rural categories and was a semi-finalist for the Auckland University Young New Zealander of the Year in 2017.

In her spare time she's a Board member for New Zealand Young Farmer's, avid Equestrian lover and has recently purchased a bike to learn how to cycle again. She's never far from her colouring in book either!

Email - chelsea@grassrootsmedia.co.nz

Twitter - @agwomanchelsea

Facebook - Grass Roots Media NZ

Instagram - grassroots_media

LinkedIn - Chelsea Millar

 
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Chelsea Millar

 
 

Content Chick

Trista Burn is an American-born-Kiwi-by-marriage communications specialist. She studied Communications and Business at Whitworth University. Trista met her husband, Calum, on a study abroad programme at Massey University in the Manawatu. The pilot swept her off her feet and inspired her move to New Zealand after completing her degree. Trista quickly received a crash course in the NZ wool industry and supported multiple companies in telling their story. In 2016 her son Micah was born and she is currently learning the fine art of toddler negotiations.

A dairy farmer’s daughter and a legacy deeply rooted in ag, Trista firmly believes in the value of agvocating for the primary industries and sharing their stories with consumers. In other words - the heartbeat of GRM. 

Other fun facts about Trista, is she was the Washington State Dairy Princess and Ambassador for a year. Yes, tiara, banner and all #soamerican. Home made Apple Pie, Mexican food, soft chocolate chip cookies and coffee are the way to her heart. She is NOT a dog lover but one affectionate GSP pup named Harry has wiggled his way into her heart and she’s not sure how that happened. 

Email - trista@grassrootsmedia.co.nz

LinkedIn - Trista Burn

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Trista Burn

 

Community Chatter

Anna is a passionate member of the rural community. She is not only our Super Admin but super Mum to Isabelle and older brother Jonty, as well as loving wife to Jon. 

Anna grew up on sheep and beef farm at the top of the South Island, and in later years in the Wairarapa. She loves making the most of every opportunity, which allows her to swap her city shoes for boots and get back out into the country. Adding to our team of photographers, Anna also loves getting her camera out to capture those special moments.

In her spare time Anna can be found racing around the netball court, indulging in great wine and food, and spending time with her family.

Email - admin@grassrootsmedia.co.nz

Instagram - annajanebailey

LinkedIn - Anna Bailey

 
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Anna Bailey

 

Super Admin

Jessie is a Taranaki born and bred lass, with a background in Journalism and the primary industries.

Jessie is involved with Federated Farmers, the Ballance Farm Environment Awards and is also the Taranaki/Manawatu Regional Young Farmers Chair. She spent four years in the South Island working in marketing and has a soft spot for the Otago region. 

She can often be seen at her local cafe grabbing a flat white, at a Young Farmers event, or at the families horse trekking business, immersing herself in Taranaki's beauty.

Email - info@grassrootsmedia.co.nz

Instagram - Jessie Ann Waite

LinkedIn - Jessie Waite

 
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Jessie Waite

 

Grass Roots Media Instagram

Where in the world is Chelsea today?! While the rest of us stock up on Hot Cross Buns and chocolate easter eggs, this chick is wingin' her way back home but our little adventure kiwi couldn't resist a little pit stop in Dubai. Have you been there in your travels? What was the best part? #grassrootsmedia #grmteam #socialmediamarketing, #socialmedia #femaleentrepreneur #girlboss #savvybusinessowner #hustlehard #marketing #digitalmarketing #socialmarketing #onlinemarketing #marketingtips #socialmediastrategy #toptips #socialmediatips #socialmediaadvice #businesstips #smallbusinessowner #socialmediatraining #grmteam #grassrootsmeda #ruralsocialmedia #nzag
Wait....what does it mean again? . . Don’t worry, you are not alone. This was a topic we are still talking about about 6 months after digging deeper into it at the Marketing to the Rural Sector conference in August - but it still takes some regular explaining even within our team. . . One of our favourite definitions is offered by @eventbrite that says, a strategy that engages consumers by using branded experiences.” . In short? Interactive elements that amplify your audience’s experience with your brand and it’s people. . . How does social media play take part? The word is your oyster! There are hashtags, photos, measurements, reviews, contests, tags - but all can be used to push your brand beyond the individuals you are meeting at the event and you are logged into their own digital story. . . How are YOU amplifying your brand at your next conference, event, or expo? Tag us, we’d live to see! . . #experientialmarketing #eventsmarketing #eventsponsorship #grassrootsmedia #grmteam #socialmediamarketing, #socialmedia #femaleentrepreneur #girlboss #savvybusinessowner #hustlehard #marketing #digitalmarketing #socialmarketing #onlinemarketing #marketingtips #socialmediastrategy #toptips #socialmediatips #socialmediaadvice #businesstips #smallbusinessowner #socialmediatraining #grmteam #grassrootsmeda #ruralsocialmedia #nzag Is it true? The candy bowl, swag bags, and free pens may not be enough anymore. If so, how do we capture the attention of our audience, and create an engaging memorable experience? Welcome to the battle of event organisers, stall holders, event sponsors, and conference masterminds everywhere. In her latest post, @grm_boss_lady works to answer these questions and take a closer look at experiential marketing + social media and how you can use it in your own event, conference, market, or planning strategy. Check out the latest link in our bio! #experientialmarketing #eventsmarketing #eventsponsorship #grassrootsmedia #grmteam #socialmediamarketing, #socialmedia #femaleentrepreneur #girlboss #savvybusinessowner #hustlehard #marketing #digitalmarketing #socialmarketing #onlinemarketing #marketingtips #socialmediastrategy #toptips #socialmediatips #socialmediaadvice #businesstips #smallbusinessowner #socialmediatraining #grmteam #grassrootsmeda #ruralsocialmedia #nzag Gumboot Day is right around the corner and you better believe we are👏here👏for👏it. Boots and all. {Yes, those are really gumboots from our own people - no need for a stock image from these #agwomen! } You may be wondering - what does wearing gumboots actually do to help people who are struggling with depression? For many, having depression is like walking through mud every day. Wearing gumboots this Friday is a day to figuratively walk in their shoes and give a nod to their strength in the midst of struggle. In addition to wearing your gumboots on Friday be sure to give a gold coin donation at a your local collection point (i.e. @Thefactorynz) or to www.iamhope.org.nz for kids counselling. This is close to our hearts as depression is a massive problem in our own rural sector. Working to help kids learn how to cope will help alleviate the problems for future generations. Put it in your calendars -- on Friday wear your gumboots, give a gold coin, and help us provide free counselling to any kid in need. #iamhope #gumbootupnz #agvocate #nzagvocate #showusyourgumboots #agwomennz #agwomenglobal #socialmediamarketing #nzmentalhealth #ruralsupport #socialmedia #femaleentrepreneur #girlboss #hustlehard #marketing #digitalmarketing #socialmarketing #onlinemarketing #marketingtips #socialmediastrategy #socialmediatips #socialmediaadvice #businesstips #smallbusinessowner #socialmediatraining Hashtags are nothing new.....but we have the scoop on the best way to be using them here on the 'gram. {We recognise there are plenty of opinions about these little hacks, and we'd love to hear your thoughts below!} - 💥Spend some time searching and following relevant hashtags. Photos added to these hashtags will then pop up on your feed and you can interact with like-minded content. - 🔥When posting add around four-five hashtags onto the bottom of the caption, use these to define the content of the post and to connect with people who follow these hashtags. - ⚡️Spend 5 minues a day interacting with those who do like and comment on your post. You will pretty soon identify the spam accounts or those searching for likes. - #grmteam #grassrootsmedia #ruralsocialmedia #nzag #hashtagnz #nzagvocates #manawatu #womeninbusiness For $47 you can kickstart a social media plan for that event or exhibitor site playing on your mind! We have said it before and we will say it again, {events + social media} are kind of our sweet spot. We love the brainstorming process, energy, and creative ways we can use social media to bring an event or conference up to the next level. ⬆️ So, with this in mind, we designed space in our GRM offerings to help others do the same! Our goal in this fast-paced 30-minute session is to help you draw people to your event (or exhibitor site), captivate them, and build feelings of nostalgia after — with tips and tricks catered to your event goals. For the rest of the month, you can still book @grm_boss_lady for your own Events + Social Media planning session for a special {Events + Social Media Month} offer. Follow the link in our bio to see where you can start the conversation. WHAT.A.WEEK....... . Time to reflect on the crazy busy amazing week that was! 🙏 First up a huge round of 👏 to the team behind #nzagrifoodweek with @manawatu_nz. Quite honestly a brilliantly orchestrated week celebrating and challenging the future focus of food. If you haven't been part of this week we highly recommend you put it in your diary for 2020. 🐄 We’ve attended the Hilux @nzruralgames every year since it has been held in the Manawatu. #palmerstonnorth is a fantastic venue and it is brilliant to see it grow each and every year.🌟. 💻 Over this weekend the GRM team have also had the privilege of working behind the scenes at @thefactorynz #AgTechHackathon. It is so exciting to see tech talent being connected to the primary industries! 🙋Lastly what a high for us to celebrate the launch of the @agwomen Global Book. It was amazing to put stories and people together, and have a copy of the beautiful book in our hands! Now for the next round of stories......... Got an event playing on your mind? A booth, a conference, a celebration -- whatever it is, you probably have a million things on your to-do list and social media can get pushed to the bottom. #beentheredonethat We are here to help. Here is a list of questions to keep you focused, tips to keep you moving forward, and a handy free checklist to get you started before, during and after your event. Don't see an answer to your problem here? DM us or comment below and we will put our heads together to brainstorm a solution or two. #grmteam #grassrootsmeda #ruralsocialmedia #nzag #nzevents #eventmanagement #eventsandsocialmedia #socialmediamanagement #nzagriculture #manawatubusiness #womeninbusiness These autumn sunsets have us all 😍👏🥰 . With the changing seasons, it’s often inspiring to clean up and get started into the next one on the right foot. What are you working to change up and keep up this season? . In our latest edition of “over the fence post” so.many.of.you clicked through to our free content calendar and we hope you found it helpful - especially if keeping your content in line is on your seasonal change list! . #grm #grassrootsmedia #contentcalendar #socialmediahelp #ruralsocialmedia #socialmedianz #womeninbusiness #overthefencepost #nzag #nzsunsets