What's an Agvocate, you ask?
Agvocate /'agveket/ (noun) - A person who publicly supports the agriculture industry.
As a team we lean into our rural roots to create and manage social media communications and campaigns for the Food and Fibre sector. We don't take our team #agvocate titles lightly. We're proud of our agriculture backgrounds and advocating for the industry we love.
Get to know us below or jump on over to our Instagram, where you can see more of our day to day work in action!
Proud winners of the "Emerging Business" category of the NZI Rural Women Business Awards 2020
"The Grass Roots Media team is passionate about digital communications and recognises how important it is to be nimble in creating each client’s social media strategy to reflect their business."
- Rural Women New Zealand
Anna grew up on sheep and beef farm at the top of the South Island, and in later years in the Wairarapa. She loves making the most of every opportunity, which allows her to swap her city shoes for boots and get back out into the country. Adding to our team of photographers, Anna also loves getting her camera out to capture those special moments.
Anna is a passionate member of the rural community. Within GRM think of her like your businesses social bird at the social media party. She will comment, chat, connect, develop relationships, answer DM’s and build brand advocacy on your behalf. Don’t worry, if there is something requiring expert level, she will bring you into the conversation.
Frayja is a born and bred country girl, growing up in the rural parts of New Zealand and never too far away from a paddock full of horses. Science has always been a passion of hers, so studying a Bachelor of Science at Massey was an easy choice.
Since the start of her degree, she has found her way into the agriculture and horticulture science industry and is excited for the future of this industry and her career. A Masters in Science is the next step for her, so she’s here to stay in the industry!
In addition, she has developed a passion for entrepreneurship and working with small businesses during her time at university and is excited for the future of combining these skills into the world of digital marketing and the food and fibre industry.
Email - firstname.lastname@example.org
LinkedIn - Frayja Elliott
Tam is passionate about systems and processes and keeping everyone organised. She loves her role as a V.A and considers herself the GRM gate keeper. Tam has a background in Administration, Travel, Events and Digital Marketing. She helps us develop solutions and strategies to ensure we are being as efficient as possible and of course takes care of all our admin.
Tam calls South Canterbury home which is full of grassy plains, clear lakes and snow capped mountains where she met and married crop farmer, Victor. Where she can, Tam takes the opportunity to get her hands dirty and catch up with what is happening on farm.
In her downtime, you will find Tam spending time with her family, enjoying the outdoors, boating at the lake and travelling our beautiful country.