What's an Agvocate, you ask?
Agvocate /'agveket/ (noun) - A person who publicly supports the agriculture industry.
As a team we lean into our rural roots to create and manage social media communications and campaigns for the Food and Fibre sector. We don't take our team #agvocate titles lightly. We're proud of our agriculture backgrounds and advocating for the industry we love.
Get to know us below or jump on over to our Instagram, where you can see more of our day to day work in action!
Proud winners of the "Emerging Business" category of the NZI Rural Women Business Awards 2020
"The Grass Roots Media team is passionate about digital communications and recognises how important it is to be nimble in creating each client’s social media strategy to reflect their business."
- Rural Women New Zealand
Anna grew up on sheep and beef farm at the top of the South Island, and in later years in the Wairarapa. She loves making the most of every opportunity, which allows her to swap her city shoes for boots and get back out into the country. Adding to our team of photographers, Anna also loves getting her camera out to capture those special moments.
Anna is a passionate member of the rural community. Within GRM think of her like your businesses social bird at the social media party. She will comment, chat, connect, develop relationships, answer DM’s and build brand advocacy on your behalf. Don’t worry, if there is something requiring expert level, she will bring you into the conversation.
A born and bred city girl, Amy gave up the city life for gumboots after she met her Kiwi husband while on her OE in London. You’ll now find her and her young family “living the dream” on their farm in Five Forks, 30km inland from Oamaru.
A creative marketer and purposeful communicator, Amy enjoys building effective relationships and helping organisations to connect with people and share their stories. Previous experience includes social media, digital and print marketing, communications and graphic design.
Amy considers herself a personal development junkie, thriving when she is learning and growing.
Amy is passionate about her community and in her spare time she is involved with the Otago Rural Support Trust, she is a volunteer with North Otago Land Search and Rescue, and she is on the committees of other local community groups.
Chelsea is a country girl through and through, she grew up on a dairy farm and is a driven, enthusiastic individual with a passion for the dairy industry and the local community. She has over 10 years’ experience working on dairy farms and most recently as a sales consultant for a New Zealand dairy Genetics company.
She thrives off a challenge and completed the Kellogg Rural Leadership Programme in 2021, this gave her the confidence to branch out and try new things.
Chelsea is based in the beautiful Christchurch and in her down time she enjoys walking her Labrador, Beau to new spots in and around the city and sharing the odd Chardonnay with family and friends.
Sarah comes from the sunny Te Puke, where she has been surrounded by the food and fibre sector her whole life. She's inspired by the people, innovation and opportunities within the Primary industries. Sarah has moved to Palmerston North to complete her Bachelor of Agribusiness at Massey University.
From the propagations station set up in her kitchen to running the Massey Horticultural Society, Sarah is passionate about all things horticulture. She recently just finished a 13-week internship at Zespri and is excited to bring her knowledge to her clients at Grass Roots Media.
Outside of getting to sign-ups for the Massey Horticultural Society, Sarah loves to play
Netball, swim at the beach and explore all the amazing places New Zealand offers.
Email - firstname.lastname@example.org