TopTip - Hashtags on LinkedIn
Hashtags are a great way to maximise your contents exposure, and they are now becoming more popular on LinkedIn. Here are some tips to ensure that you have a solid hashtag strategy to use on LinkedIn....
September 17, 2018Tool Tip: Sli.do
Social Media, meet real life. Introducing Sli.do. Sli.do, simply put, is a tool that inspires audience interaction. Used in company meetings, team meetings, conferences, and trainings audience members simply follow the process below, and are given the capability to listen to a speaker and ask questions in real time. The event lead can then moderate questions and answer when best suits....
September 13, 2018Boss Lady Speaks: Marketing To the Rural Sector
Infobesity. Print vs-and-or Digital? Community. We are more than a single story. My brain is swirling after two days of intense conversations around Marketing to the Rural Sector conference in Auckland. This event will go down in history as my first official event-chair role. Additionally, my entire team was able to attend and it was a great opportunity to network and open their eyes to unique perspectives....
September 6, 20186 Global Social Personalities to Follow
Who in the world?! That may be the question you are asking yourself when you sit down and quietly realise that all of your social media communities are New Zealand based -- if not smaller. Now, we are not talking global companies - I mean, who didn't start following KFC after their clever FCK apology or IHOP after their IHOB identity issues? ...
August 13, 2018Boss Lady Speaks: Taking Over The World!
GRM is taking on the WORLD. Okay, not really. But this month we ARE taking a look at how social media can be used on a global scale...even from our beautiful tiny corner of the world. (ahem, #getNZonthemap )With this in mind, I thought this was a perfect space to share some things I learned while attending one of the biggest social media conferences on the globe - the aptly named - Social Media Marketing World (SMMW) in February. ...
August 3, 2018Video Spotlight: Samantha Tennent
The GRM team put our ears to the ground and eyes to the screens to see who is using video on social media and using it well. Samantha previously worked for NZ Farmer, managing their Facebook page and recently covered the Young Farmers Grand Final for Young Country. This just so happens to be when she fell into our radar. Even though she claims she is "just winging it" - classic Kiwi - we were impressed and reached out via LinkedIn to ask a few questions.GRM: What companies have yo...
July 23, 2018Lights? Camera? Action?
Feeling overwhelmed by the subtle - and not so subtle - pushes for use of video in social media? Don't worry, we know the feeling. ...
July 17, 2018Boss Lady Speaks....about video!
Welcome to our new series titled "Boss Lady Speaks..." a monthly note from GRM's founder Chelsea about .... well, whatever she would like to share. She is the Boss Lady after all! Over the next month, the GRM team will be looking at all sorts of video - FB Live, IG TV, sharing stats, stories, and tools to help you succeed. If you have NOT used video, it is our goal that at the end of the month you will feel more confident using it. If you do utilise this tool, we hope you leave the end of t...
July 10, 2018Instagram TV...... Say What?
Yep that is correct - Instagram now has it's own TV platform.Whether you watch via the Instagram app or use the dedicated IGTV app you can keep track of even longer videos and clips from your favourite 'Instagrammers' as well as your friends.Because a 1 minute tutorial on 'How to make a chicken a vest' is never going to be long enough, you can now watch and create videos up to an hour long. Another bonus of IGTV is that it is designed with viewing on a mobile device in mind, all of th...
June 26, 2018Feeling the Need to Protect Your Cyber Spaces?
Spring cleaning may be months away but now is the PERFECT time to do a digital clean up. I mean, what better to do while cozied up inside during this winter weather? Think how fantastic it will feel to brush away those discarded apps, obnoxious newsletters, and dusty subscriptions that you never use. Let's get started....
June 25, 2018Facebook Youth and Parent Portal
Facebook is stepping up to the privacy plate. They have recently launched their Parent Portal and Youth Portal, a platform to educate parents and teens about their service, address bullying, offer tips to stay secure, and how their data is being used. Continuing in our June series about data protection, we recommend exploration of this site for both the young people in our lives AND for the young at heart. Even if you have heard it all before, this is a good reminder for everyone. Wri...
June 25, 2018GRM Fieldays Bucket List 2018
It is Tuesday before Fieldays 2018 and the GRM team has boots on the ground. Chelsea - a.k.a. bosslady - arrived on Sunday and is scoping Mystery Creek to find sites to add to your "must-see" list. Will you be there? If so, PM us and tell us what to add to our Fieldays 2018 bucket list! ...
June 12, 2018Why all of these privacy notifications!?
Does your inbox look a little like this? ...
June 12, 2018Double the fun with SnapChat filters
If you use Snapchat, you will know that it has some great filters. They can really make the difference between a pre or post coffee shot! In the past it has been a tricky finger juggle to get more than one filter onto your masterpiece, however now there is a new stacker button allowing you to layer the filters on....
June 11, 2018VR Avatars soon on Facebook
Keeping up with the popular features of other social media platforms is what keeps each of them evolving and moving forward, and the popularity of Bitmoji's on other platforms has sparked Facebook to invest in creating their own customised cartoon avatars....
June 6, 20182G on 2degrees set to go
My first phone was a bright yellow Nokia brick. I was 18. It was prepaid, and $20 would last about a month. Texts costing 20c a pop, calls 40c a minute, and absolutely no thought of internet connectivity. My battery would last about a week even if I did play a few games of Snake or Tetris. 15 years ago it was an extremely useful commodity but clearly not used as nonchalantly as it is today. A phone like this would have been on my phone providers 2G network.Fast fo...
March 12, 2018Facial Recognition on Facebook
Over the last day or so you may have seen a message like the one to the right appear on your newsfeed on Facebook. Easy to scroll on passed but it's worthwhile knowing what it is about and deciding for yourself if you want it to remain active or not.While facial recognition is nothing new, it has been used to identify people in photos since 2010, this tool differs in the fact that it helps you find photos that you’re not tagged in and can let you know when others might be attempting to u...
February 28, 2018Who Doesn't Love a Good List?
Updating you Facebook status? Do you share your feelings, check in, create a poll, ask a recommendation or a question? Now you can create lists using the status update function on Facebook.Rolling out this week you can create colourful lists, filled with emojis in a bulleted or numbered format, for whatever you feel you need to list to the world of social media....
February 21, 2018Lights... Camera... Action!
Plucking up the courage to put yourself on video as part of your businesses marketing campaign is most business owners biggest nightmare.The fear of failure comes when they’re trying to remember exactly what they’re going to say and delivering it in a clear & concise manner.....without looking like you’re reading notes!Well we have a solution.You can look like a prime time news reader by using this great app.ParrotTeleprompter....
February 20, 2018Instagram is Watching
Instagram has rolled out yet another new feature this week allowing your friends to see when you are active on Insta or when your last activity was....
February 15, 2018The Rise of the Snap
Snapchat has recorded the most growth seen since 2016 in the last quarter according to statistics. With up to 187 Million daily active users, this platform is on the rise, especially popular with the younger generation with almost a third of adult users aged 18 to 24 years....
February 14, 2018Extra.... Extra....
In line with Facebook's new algorithm the social media giant is aiming to bring communities together by boosting local news content on our newsfeed.With more and more people turning to social media to keep track of the news, as well as a place to voice their experience or opinion, it seems logical to narrow and direct this information on the newsfeed.With the ever dwindling printed news, and the immediacy of the online forum, this update will only help to keep us informed of what is going on aro...
February 9, 2018Instagram Stories Update
This week Instagram has not only introduced GIFs to stories but this morning have released 'Type' Mode. Very similar to Facebook's colourful status updates, type mode allows you to use a variety of colours and fonts to express your self in stories. When you open the camera to create a Story, you can see 'Type' on the bottom left hand side of the scene by the record button. If you click 'Type', you can see the colourful background options, with a range of fonts to choose from...
February 2, 20182016 - In Review
I don’t know about you, but for me personally, 2016 has been an absolutely amazing year.I honestly can’t fault it....
December 23, 2017Quality over Quantity
Producing quality content consistently and frequently is a major challenge which requires dedication, creativity, insight, real-time industry knowledge and a unique perspective. If you want to reach far and wide across social media, you need fresh and original content above all else. While there is no guarantee, these types of content are more likely to be widely shared. No matter which medium you choose, your content must ring with your audience emotionally. Use a captivating caption to draw t...
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