Blog....a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
The main point in this definition we want you to take note of is 'conversational style.'
How are you going to ensure your blog is conversational?
So often people have writers block when it comes to blogging because they feel the content has to meet a certain standard. Especially those who've had corporate communication backgrounds, and have had to meet certain writing style standards.
It sure does to me!!
If there is one thing I've learnt in the past fortnight, it's to be human. Readers will be attracted to your blog for the conversational, human style you represent. People come to you because of you. At the end of the day its human to human conversations we're creating right??
There is no one else like you in this world so harness your uniqueness and be true to you when you write.
Easier said than done right?
To help you on your journey, this weeks #toptip gives you a 7-point framework on how to create a blog people will want to keep coming back to read.
7 Blogging Tips for engaging readers
- Find a Niche - what are you passionate about? Remember no one else has done it before because no one else is you!!
- Don’t Be Afraid to Self-Promote - you know you the best so don't be afraid to talk about yourself.
- Build on What Works - get a lot of traffic to specific type of blogs? Rinse & repeat.
- Perform an “Above the Fold” Test - put your CTA (call-to-action) above the 'fold' or in the top half of your blog before the reader has to scroll to see if they engage further with your blog vs if the CTA is buried deep within the blog, lessening the chance of reader engagement
- Make Your Blog Sticky - get readers to dive deeper into your site by creating posts which motivate them to explore further
- Look for Ways to Extend Your Blog - where can your blog be featured that it will drive more traffic to your site? Think social media platforms, podcasts, other bloggers sites etc.
- Create Quality Content - this goes without saying right?