http://www.grassrootsmedia.co.nz/blog/ The latest Blog feeds from www.grassrootsmedia.co.nz en-us Thu, 23 Apr 2026 18:27:15 +1200 Rocketspark http://www.grassrootsmedia.co.nz/blog/post/157780/social-trends-2024/ Long-form video. Well, that’s just one of the secrets. We’ve sleuthed the internet and our collective brain power to pull together a wrap of all things social media so far this year into one, nice tidy little (big) post.It’s been a big few months in the social media landscape. Things are as fast-paced and quick-changing as they’ve always been. Platforms are fighting to keep users on the platform rather than clicking off, and they’re all competing with each other to grab and keep the at... Thu, 11 Apr 2024 16:25:32 +1200 http://www.grassrootsmedia.co.nz/blog/#post157780 http://www.grassrootsmedia.co.nz/blog/post/157760/our-guide-to-landing-the-joke-every-time/ Ever told a cracking story to a group of people and it just fell….. well, on its face?That’s because you didn’t know your audience (or it was a terrible story, let's be honest).You’ll hear us harp on about your audience in the social media sphere A LOT. That’s because it’s important! Why? Simple, it means you can craft content that resonates with them. This makes it easier to connect with them and earn their loyalty. Which, you guessed it, means more sales (or whatever your busi... Tue, 05 Sep 2023 22:16:47 +1200 http://www.grassrootsmedia.co.nz/blog/#post157760 http://www.grassrootsmedia.co.nz/blog/post/157799/top-tips-for-social-media-event-coverage/ Originally published June 2016, updated November 2022. We’ve been inspired by the upcoming National Fieldays to share our best tips for covering events. Firstly, live event coverage is easy content, and secondly, it can give your audience a behind the scenes look at your business, giving it life and showing your interaction with your industry and community. You need to have a loose plan in place for covering any event and there’s a couple of stages to consider as well.... Tue, 22 Nov 2022 00:00:00 +1300 http://www.grassrootsmedia.co.nz/blog/#post157799 http://www.grassrootsmedia.co.nz/blog/post/157701/do-i-need-to-pay-for-people-to-see-my-posts/ Originally posted May 13, 2020, updated October 13 2022. With marketing budgets being constantly under the microscope, we know many of you are re-evaluating business spend and wondering if you should be investing money into your social media advertising or simply working harder to boost your organic reach.... Thu, 13 Oct 2022 00:00:00 +1300 http://www.grassrootsmedia.co.nz/blog/#post157701 http://www.grassrootsmedia.co.nz/blog/post/157725/heres-how-we-help-clients-regain-control-of-their-narrative/ As a content creator you need to wear many hats and internally channel many personalities. It takes a special kind of human to be able to change these hats often - something our social media and community manager’s have mastered the art of. So for us, it’s no surprise we constantly get asked the question by our community ‘How do I write different content for different audiences on our social media channels?’  Often people think they need different accounts to talk to different audie... Sat, 13 Aug 2022 17:56:38 +1200 http://www.grassrootsmedia.co.nz/blog/#post157725 http://www.grassrootsmedia.co.nz/blog/post/157734/how-to-freshen-up-your-instagram-during-a-lockdown/ For some people, Instagram imagery and grid layout comes easy - we love those people and we love their work - but we are not talking to those people today. We are talking to YOU. We are talking to those of you who feel uncertain about sharing your own images, struggle to get consistency and how to get a grid looking beautiful. We’ve been there. To be honest, when Grass Roots Media’s Instagram purely fell under our Content Chick’s responsibilities, she struggled. She loves words but imag... Wed, 20 Oct 2021 00:00:00 +1300 http://www.grassrootsmedia.co.nz/blog/#post157734 http://www.grassrootsmedia.co.nz/blog/post/157676/7-content-ideas-when-working-from-home/ Are you in lockdown or needing to work remotely? We understand that during this time there are a tonne of business challenges that marketers have to deal with. But with a little clever thinking this time can also provide you with a great opportunity to create some compelling content that drives really positive engagement. To help you out, we’ve pulled together 7 content ideas for you to utilise in your marketing during this period.... Wed, 08 Sep 2021 11:39:55 +1200 http://www.grassrootsmedia.co.nz/blog/#post157676 http://www.grassrootsmedia.co.nz/blog/post/157783/sustainability--is-it-really-more-than-just-a-word/ Sustainability is an encompassing concept that is becoming increasingly more so a ‘way of life,’ or at least one that many try to achieve in varying capacities. Within our Food & Fibre sector, the word sustainability can cause murmurs and shuffling of feet, scratching of heads and eyes throwing to the sky. This is not because we are not embracing this concept, but because what often comes with it is a wrath of red tape, legislation, and heavy regulation. But when the idea of sustai... Tue, 03 Aug 2021 15:58:34 +1200 http://www.grassrootsmedia.co.nz/blog/#post157783 http://www.grassrootsmedia.co.nz/blog/post/157866/why-do-i-need-to-use-hashtags-on-linkedin/ As the GRM Community Manager, I’ve been spending some time digging into LinkedIn and what will help our small businesses thrive. I was struggling to build communities on behalf of our clients and did some exploring to find the best ways to boost engagement and how to interact with other pages. To be honest? There wasn’t a lot of information out there on how to work best as a business page so it took a lot of trial and error. However, this is what we did find to be important (today):... Wed, 26 Aug 2020 00:00:00 +1200 http://www.grassrootsmedia.co.nz/blog/#post157866 http://www.grassrootsmedia.co.nz/blog/post/157732/how-do-i-write-captivating-instagram-captions/ How do I write an engaging Instagram caption? What should our tone be? How do I even get started? One of the questions we’re often asked here at Grass Roots Media is how our clients can create more compelling Instagram content. Critical to your business being a ‘hit’ on Instagram is the ability to create engaging captions to support great imagery. Hitting the right tone at the right time, and providing the right mix of content that engages your audience, while driving them to take the act... Wed, 26 Aug 2020 00:00:00 +1200 http://www.grassrootsmedia.co.nz/blog/#post157732