http://www.grassrootsmedia.co.nz/blog/ The latest Blog feeds from www.grassrootsmedia.co.nz en-us Wed, 11 Nov 2026 05:59:55 +1300 Rocketspark http://www.grassrootsmedia.co.nz/blog/post/172283/social-media-tips-for-rural-businesses--brightstar-rural-connect-forum/ A couple of weeks ago I stood up at the Brightstar Rural Connect Forum and told a room full of rural marketers that our marketing is boring 👀I include myself in that. I have also made beige content. 🫠But our audience isn’t boring. Farmers are funny, sharp and love a yarn. Here are a few ideas I shared to help rural and agri-businesses shape their social media content:Lead with their problem, not your product.Make them feel something.Show your people. Real faces and real stories beat a pr... Thu, 05 Nov 2026 12:13:07 +1300 http://www.grassrootsmedia.co.nz/blog/#post172283 http://www.grassrootsmedia.co.nz/blog/post/172263/social-media-the-middle-child-of-marketing/ It’s 2026. Everyone knows they ‘should’ have social media. So they set up the pages and dabble in the novelty of it for a while. Sometimes they’ll leave the pages to the metaphorical digital graveyard. Sometimes they’ll hire some help but then deem the whole thing unsuccessful when the leads don’t immediately start coming in.Is any of this sounding familiar?... Wed, 04 Nov 2026 16:28:36 +1300 http://www.grassrootsmedia.co.nz/blog/#post172263 http://www.grassrootsmedia.co.nz/blog/post/171052/10-things-we-dont-like-about-social-media-in-2026/ It’s true, the Grass Roots Media team spends a lot of time on social media.  We plan it, write it, film it, design it, schedule it, advertise on it, analyse it and occasionally stare at it wondering why it has decided not to cooperate today.We love what social media can do. It connects people, builds communities and gives businesses a way to share who they are with the people who matter.But six years after we first shared the 10 things we hated about social media, we have a few new frustr... Thu, 01 Oct 2026 00:00:00 +1300 http://www.grassrootsmedia.co.nz/blog/#post171052 http://www.grassrootsmedia.co.nz/blog/post/157760/your-audience-is-not-everyone-and-that-matters/ Ever told what you thought was a cracking story, only to watch it land with absolutely no one?Awkward.Sometimes the story is the problem. But quite often, you are simply telling the right story to the wrong people.The same thing happens in marketing all the time.A business creates a perfectly good social post, sends it out into the world and waits. Nothing much happens. So the algorithm gets blamed, the format gets blamed and before long someone suggests making more Reels.Meanwhile, there is a m... Tue, 01 Sep 2026 00:00:00 +1200 http://www.grassrootsmedia.co.nz/blog/#post157760 http://www.grassrootsmedia.co.nz/blog/post/167885/when-the-proverbial-hits-the-fan-why-every-agribusiness-needs-a-crisis-communications-plan/ No one plans for a crisis to land in their inbox on a random Tuesday morning. But if you’re in agriculture or rural business, you already know things can shift quickly. An accident, product issue, animal welfare allegation, cyberattack, environmental incident, staff matter or unexpected media enquiry can put your business under pressure in a heartbeat. Sometimes it’s not even something going wrong.A big announcement, a strong result or a sudden spike in attention can create just as much... Thu, 23 Jul 2026 16:24:43 +1200 http://www.grassrootsmedia.co.nz/blog/#post167885 http://www.grassrootsmedia.co.nz/blog/post/167081/the-event-ended-the-story-didnt/ Two days, 26 LinkedIn posts and not a cent of ad spend: our coverage of E Tipu, the New Zealand Future Food and Fibre Summit, reached 13,527 people with an average engagement rate of 21.8%.So much time, effort and energy goes into a conference or event. But what happens after the event finishes and the venue empties?For most events, the answer is simple. The recap post goes up, the highlight reel gets shared, and by the following week it's been and gone. When Grass Roots Media partnered wit... Tue, 30 Jun 2026 00:00:00 +1200 http://www.grassrootsmedia.co.nz/blog/#post167081 http://www.grassrootsmedia.co.nz/blog/post/164628/more-than-a-rebrand-the-next-chapter-for-grass-roots-media/ Grass Roots Media has recently stepped into its next chapter.While the new look might be what people notice first, this rebrand was never about changing things for the sake of it.Grass Roots Media has always had its place in the industry. It has built strong relationships, earned trust, and become a valuable part of the agriculture and regional business space. When I took over just over a year ago, I did so with a lot of excitement, but also a lot of respect for what had already been built.I did... Fri, 15 May 2026 16:02:37 +1200 http://www.grassrootsmedia.co.nz/blog/#post164628 http://www.grassrootsmedia.co.nz/blog/post/157799/top-tips-for-social-media-event-coverage/ We’ve been inspired by the upcoming National Fieldays to share our best tips for covering events.Firstly, live event coverage is easy content, and secondly, it can give your audience a behind the scenes look at your business, giving it life and showing your interaction with your industry and community.You need to have a loose plan in place for covering any event and there’s a couple of stages to consider as well.... Thu, 02 Apr 2026 00:00:00 +1300 http://www.grassrootsmedia.co.nz/blog/#post157799 http://www.grassrootsmedia.co.nz/blog/post/157780/social-trends-2024/ Long-form video. Well, that’s just one of the secrets. We’ve sleuthed the internet and our collective brain power to pull together a wrap of all things social media so far this year into one, nice tidy little (big) post.It’s been a big few months in the social media landscape. Things are as fast-paced and quick-changing as they’ve always been. Platforms are fighting to keep users on the platform rather than clicking off, and they’re all competing with each other to grab and keep the at... Thu, 11 Apr 2024 16:25:32 +1200 http://www.grassrootsmedia.co.nz/blog/#post157780 http://www.grassrootsmedia.co.nz/blog/post/157701/do-i-need-to-pay-for-people-to-see-my-posts/ Originally posted May 13, 2020, updated October 13 2022. With marketing budgets being constantly under the microscope, we know many of you are re-evaluating business spend and wondering if you should be investing money into your social media advertising or simply working harder to boost your organic reach.... Thu, 13 Oct 2022 00:00:00 +1300 http://www.grassrootsmedia.co.nz/blog/#post157701