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Do I need to pay for people to see my posts?

With tightening budgets we know many of you are re-evaluating business spend and wondering if you should be investing money into your social media advertising or simply working harder to boost your organic reach.

​"Organic reach on social media is how well your posts perform without any money behind them​" — Hootsuite​

Our current opinion? Pure organic reach is on the decline. 

The truth of the matter is that many companies — large and small — will have to boost posts and pay for advertising to reach their followers and new friends.

Social media platforms are businesses, after all.

However, hope is not all lost and the work invested in understanding boosting organic reach is valuable. This is because it forces us as page managers to create GOOD content. Additionally, the better our organic reach, the more effective our paid advertisements are in the long run.

If you really want to dive into the deep world of organic reach, we’ve spent some time doing research to find relevant, recent articles and tips from trustworthy sources to help. We will work to update these sources in the coming months.

How the Facebook Algorithm Works in 2020 and How to Make it Work for You - Hootsuite Feb 2020

Hootsuite offers an interesting look into the history of the Facebook algorithm, where it is going and 9 practical ways you can make it work for you. 

Key Takeaway: Facebook is giving more control to the users to start real conversations, post when your people are online and use video + groups. Read more for how you can do this on your platform.

5 Ways to Increase Organic Reach On Instagram

We liked how this global social media company quickly sums up many of the tips we are seeing other places. This quote catches it all.

“…all the algorithms and features are designed to make Instagram users happy. If you focus on finding out what your audience wants and delivering content they find valuable, you’ll work with the algorithms and features instead of fighting them.”

Key Takeaway: Post when your people are online, post user-generated content, be transparent, talk with - not just to - your audience. Read more here.

COVID-19 and the Organic Marketing Opportunity - April 2020

Heather Morris wrote this opinion piece for The Drum Network addressing how is COVID19 is shaping organic reach. 

Key Takeaway: Consumers may not be purchasing right now but they are researching. Now’s a good time to build brand affinity and trust by the type of content you share. Now is the time to win hearts and minds.

Extra Tips

Here are a few extra tips we are seeing in our experience, research and scroll time.
  • Post when your people are online - track your insights to understand these days and times.
  • Use video - the higher quality the better!
  • Be mindful. Be genuine. Try posting LESS often but BETTER content.
  • Posting Youtube video links on Facebook is often downgraded as Facebook is a competitor. Try Vimeo or posting videos directly to the platform.
  • Avoid “engagement bait” with words like comment below, please like, and please share as this can often be downgraded as well. What are other ways you can invite conversation? For example, what do you think about this? or How do you feel about that? or What do you think?

Do you have anything to add to this list? Feel free to let us know and give us a squawk for your free 30-minute consultation if you have any more questions!

With tightening budgets we know many of you are re-evaluating business spend and wondering if you should be investing money into your social media advertising or simply working harder to boost your organic reach.