“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate. "Some are now calling it the dawn of the Imagesphere.”
People want pictures in their social channels. The human attention span is now estimated at 3-8 seconds, so when done right, these pictures become visual stories, like a billboard for your brand.
Our brains process pictures 60,000 times faster than text. When your brand shares a picture, your followers decide in a split second whether they want to see more.
People upload about 250 million photographs to Facebook every day, and Twitter has become more visual, showing photos and videos right in your feed.
The growth of other image-rich sites like Pinterest has been stratospheric, and apps such as Instagram, Vine and even Snapchat aren’t just for teenagers - marketers are using them too.
These channels help you tell stories that create engagement, build communities and ultimately help nurture brand loyalty and long-term relationships with customers.
Give Life to Your Products
Stories don’t have to be history and they don’t have to be long. In fact, quick-moving social platforms encourage using fewer words. Twitter has always limited you to 140 characters, but now you can add a picture or video to your update to reinforce your message.
Use high-quality images or videos to give a “lifestyle” angle to your marketing. Show your customers how they can use your product in their everyday lives.
Tell Your Other Story
Whether you want to share your culture, show how you design a product or celebrate some of the unsung heroes of your business, photos tell a more eloquent story than any copy ever could.
Your customers know what you look like on the outside. If you want to make a deeper connection with them, show your brand’s human side with a peek into your everyday humdrum.
Letting your customers see an alternate perspective gives them a new, more personal way to connect with your brand. A look behind the scenes helps your brand connect on a personal level.
Bring Your Brand to Life With Video
If you’re only using YouTube as a repository for your ‘official’ advertising, you’re missing the boat. You can do so much more with video—and give people a reason to subscribe to your channel.
Use videos to create a story around your product features. Share employee and customer passion to relate with your audience and let them know their interests are your driving force.
Use social platforms geared toward the community you want to reach.
Don’t use a one-size-fits-all story. Focus on a specific niche by telling a story relevant to them. If you’re having fun with it, they will too, and they may be more likely to buy. Don’t forget to drive traffic back to particular sections of your website.
Remember, people buy from people. Remove the fear of letting people in and turn your online marketing into a magazine for your brand.