The GRM team put our ears to the ground and eyes to the screens to see who is using video on social media and using it well.
Samantha previously worked for NZ Farmer, managing their Facebook page and recently covered the Young Farmers Grand Final for Young Country. This just so happens to be when she fell into our radar. Even though she claims she is "just winging it" - classic Kiwi - we were impressed and reached out via LinkedIn to ask a few questions.
GRM: What companies have you worked with to create video?
Sam: "I don't claim to be an expert but I was involved in the videos we did of clients for our facebook page with NZ Farmer, around field days events and then the stint I just did for Young Country covering the FMG Young Farmer of the Year.
GRM: What are some things you make sure you have in place before you push record?
Sam: "An idea usually, but I think with social media it's about being agile, keeping an eye out for a cool angle when covering an event. A bit of a plan but generally the first take is the best one and just going with the flow. I definitely prefer getting someone to hold the camera to film, I'm not so much a fan of selfie videos, I find them just a bit too awkward but depends what you have available of course!"
GRM: What is your favourite type of video content to create?
Sam: Almost live. With event coverage, it's good to be candid and in the moment, but I like to pre-record then upload it near the actual time it was taken.
GRM: Do you get nervous making video?
Sam: "I do but I don't, it's funny, 12-18 months ago I refused to be the front person. I would arrange the content and do the filming but never wanted to be in front of the camera. It's a whole new level of being brave and being that front person. I've had good feedback, so I hope I'm on the right track!"
GRM: Who do you think utilises video well in Primary Industries social media sector?
Sam: Good question! We all have such short attention spans, I think the best ones are the unpolished, quick but grabby ones. But not too amateur looking. Some planning is required. This is tough....I can't think of anyone in particular who comes to mind.
It is such a great market to excel, isn't it? Thanks so much for taking the time to answer our questions Sam!
Fun Fact: After the interview, we later we learned Boss Lady Chelsea happened to be the camera woman behind the Youn Farmers shots. If you need a camera woman and an encouraging bystander - she's your girl! Great job Chels! Next week you can learn about the other services we offer around video coaching, editing, and strategy.
Here are a few more social media video stars -- some well known and some like you and me:
Facebook Video: Farming Karaoke - Started by a local farmer, this is a global space for farmers to share their onfarm karaoke moments. If you need some courage, take some inspiration from this crew!
FB Live: Corene Walker - we have watched Corene go from strength to strength since she started her weekly Facebook Live. As a leadership coach, she views this as a chance to authentically meet with her people and address questions they pose.
InstaStories and Instagram Live: Magnolia Kitchen - I don't even like cake but watching Bex do her thing is HYPNOTISING and I find myself wanting to buy it on a regular basis.
Want more information about how to do video well? Check out "Lights? Camera? Action?"
Who do you see using video well? We want to know! Send us a message at firstname.lastname@example.org
Trista Burn is an American-born-Kiwi-by-marriage communications specialist. A dairy farmer’s daughter and a legacy deeply rooted in ag, Trista firmly believes in the value of agvocating and sharing stories. In other words - the heartbeat of GRM.
Homemade Apple Pie, Mexican food, soft chocolate chip cookies and coffee are the way to Trista's heart. She is currently learning the fine art of toddler negotiations. She is NOT a dog lover but one affectionate GSP pup named Harry has wiggled his way into her heart and she’s not sure how that happened.