What's New in Social Media | Week Twenty Four


In the past week, Facebook has launched a separate events app..

"Looking for something to do with friends this weekend? Want to know what's happening tonight? Find events that match your interests and stay up-to-date no matter where you are." 

It's currently available on Apple and coming soon to Android so I will fill you in once I get a chance to check it out for myself.


Imagine your entire work team being connected via group discussion, a personalised news feed, and voice and video calling, helping you work together and get more done!

Mark Zuckerburg announced, on October the 11th the role out of the Workplace for Facebook App and it sounds like a great idea, especially for organisations with large numbers of staff.

"One day, we realized other companies would benefit from using these tools and being more open as well. We started letting a few organizations around the world use our tools -- now called Workplace -- and the feedback has been very positive. Now more than 1,000 organizations are using Workplace.
- Mark Zuckerburg"

It also works alongside 'Work Chat'. and has been called the new Slack competitor - which is what we currently use here at Grassroots!

What ya wanna know?

I've been doing a lot of reading this week covering many aspects of social media, blogging, analytics and more. Instead or trying to recreate what some smart people have said, I'd like to point you in the way of some useful reading..

Want to learn more about your Social Media 'Return on Investment' (ROI) and how to track micro-conversions and attribution? Connect a dollar value to your social media marketing efforts! - Read more.. 

Do you plan, strategize, schedule, interact, double and triple check your content quality? or do you go with the method of 'Spray and Pray'? Are you posting the appropriate content in the appropriate channels?

This is a fab write up that covers each social media outlet giving great ideas in how to increase engagement and learn to 'work-it' ;) Read on!  

I love a pretty infographic, it's even better when the information is interesting! Check out a couple I stumbled across last week. (Click to enlarge)

Social beats TV!

New research has shown for the first time that digital and social media ad spending has surpassed that of TV! Not surprising really - How many of us zone out when the ads come on? My parents mute the ads!!

This IS an American study and I would imagine NZ is a fraction behind but zooming up in the same pattern.

Chanelle O’Sullivan is Grass Roots Media's Social Media Specialist. She originally studied agriculture, before moving south onto a Station, followed by a stint dairy farming. After three years vet nursing, she is now a Mum to two kids and creator ofFarming Mums NZ and ‘Just a Farmers Wife’ while also working part-time for the NZ Landcare Trust and Grass Roots Media.

Follow her on Instagram.