# (Hashtag) - #DidYouKnow, This thing is called an octothorpe! It is used to link together content used on social media websites and applications, especially Twitter, to identify messages on a specific topic.
AI, Version 1 - Artificial intelligence, or AI, refers to intelligence exhibited by machines.
AI, Version 2 - Artificial Insemination . Being a rural social media agency, this is probably worth noting to avoid confusion when AI’ing down on the farm!
Agritech - Is the name given to technology in agriculture, horticulture, and aquaculture with the aim of improving yield, efficiency, and profitability. Agritech can be products, services or applications derived from agriculture that improve various input/output processes.
Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.
Analytics - Tells you what happened. In general, it involves using technology to gather data which analysts can study. The goal of analysts is to examine this data, looking for patterns in behavior. The most common way of gathering data is using a tracking tag on a website or software application. The tag registers a “session” when a user visits and then stores data about what pages they visited, what actions they completed, and how they interacted with different elements such as clicking on buttons or performing a search.
Bio - A bio on social media refers to a short bit of text that explains who the user is.
Bitly - Is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.
Blog - A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity.
Bookmarking - Bookmarking online follows the same idea of placing a bookmark in a physical publication -- you're simply marking something you found important, enjoyed, or want to continue reading later. The only difference online is that it's happening through websites.
Canva - Canva is an easy-to-use design tool for non-designers and designers alike. The tool offers several templates that adhere to the required dimensions for sharable social images on Twitter, Facebook, Instagram, etc.
Chatbot - A Chatbot is a computer program designed to simulate conversation with human users, especially over the internet.
Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalised headline to attract clicks. They rely heavily on the "curiosity gap" by creating just enough interest to provoke engagement.
Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives.
Comment - A comment is a response that is often provided as an answer or reaction to a blog post or message on a social network.
Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another connection. Connections are categorised by: 1st degree, 2nd degree, and 3rd degree.
Content Management - Content management (CM), is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.
Conversion Rate - Conversion rate refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, etc.).
Crisis Management Plan - Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organisation, its stakeholders, or the general public.
Crowdsourcing - Crowdsourcing, similar to outsourcing, refers to the act of soliciting ideas or content from a group of people, typically in an online setting. Examples are Give a little and kickstarter.
Direct Message - Direct messages -- also referred to as "DMs" -- are private conversations that occur on Twitter. Both parties must be following one another to send a message.
Ebook - An ebook is an electronic version of a book. These are typically published in PDF form. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. They are also common for fitness influencers.
eCommerce - Commercial transactions conducted electronically on the Internet.
Endorsement - An endorsement on LinkedIn refers to an instance in which another LinkedIn user recognizes you for one of the skills you have listed on your profile.
Engagement rate - is the percentage of people who saw your social media post and actively engaged with it (clicked the link, expanded the image attached, replied, liked, favourited, shared, Retweeted, etc). Engagement rate is a valuable metric to help determine the quality and success of your social media messaging, as it provides an indicator as to how interesting or useful the message was to your audience. Twitter Analytics provides in-depth engagement rate data for every Tweet you send.
Experiential Marketing - a strategy that engages consumers by using branded experiences.” In short? Interactive elements that amplify your audience’s experience with your brand and it’s people.
Favourite - Represented by the small star icon on Twitter, favouriting a tweet signals to the creator that you liked their content or post.
Flickr - Flickr is a social network for online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods.
Follower - In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.
Follow Friday (#ff) - Follow Friday is a trend via the hashtag #ff every Friday on Twitter and Instagram.
Forums - Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dial-up bulletin board system.
Friends - Friends is the term used on Facebook to represent the connections you make and the people you follow. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you.
Geotag - A geotag is the directional coordinates that can be attached to a piece of content online. For example, Instagram users often use geotagging to highlight the location in which their photo was taken.
GIF - GIF is an acronym for Graphics Interchange Format. In social media, GIFs serve as small-scale animations and film clips. (Check out this round up of reaction GIFs used to illustrate our excitement when Facebook announced that they were supporting their functionality).
Handle - Handle is the term used to describe someone's @username on Twitter. For example, HubSpot's Twitter handle is @HubSpot.
Hangout - A Hangout is a video service on Google+ that allows you to video chat with up to 10 Google+ users are a time. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more.
Hashtag - A hashtag is a tag used on a variety of social networks as a way to annotate a message. A hashtag is a word or phrase preceded by a “#" (i.e. #InboundMarketing). Social networks use hashtags to categorize information and make it easily searchable for users.
Header image - A header image refers to the large photo displayed at the top of your profile on Twitter. The header image is also commonly referred to as the banner image on LinkedIn or the cover image on Facebook.
HTML - HyperText Markup Language (HTML) is a programming language for web pages. Think of HTML as the brick-and-mortar of pages on the web. It provides content and structure while CSS supplies style. HTML has changed over the years, and it is on the cusp of its next version: HTML5.
Impressions - An 'impression' refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted.
Insights - Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like.
Instagram - Instagram is a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, and has gained more than 300 million users.
Instant Messaging - Instant messaging (IM) is a form of real-time, direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.
Insta-Story/Story - The 24 hour image sharing function of Instagram. It appears across the top of your newsfeed with circle profile pictures with coloured rims. You can add to your story from the top left camera on your news feed.
Like - A Like is an action that can be made by a Facebook or Instagram user. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show approval.
LinkedIn - LinkedIn is a business-oriented social networking site with over 380 million members in over 200 countries and territories. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.
LinkedIn Publishing - LinkedIn's publishing platform functions as a place where members can publish long-form posts that related to their professional interests and expertise.
Live streaming - Live streaming is the act of delivering content over the internet in real-time. This term was popularised in social media by apps such as Meerkat and Periscope and has since been rolled out over Facebook, Instagram, Twitter and more.
Meme - A meme on the internet is used to describe a thought, idea, joke, or concept that's widely shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the "I Can Has Cheezburger?" cat meme that turned into an entire site of memes.
Mention - A mention is a Twitter term used to describe an instance in which a user includes someone else's @username in their tweet to attribute a piece of content or start a discussion.
News Feed - A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of users' accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline.
Organic Reach - Describes the number of unique people who view your content without paid promotion. The distinction between organic and paid reach is, of course, that the former is free. People come across this content through the feeds, streams, posts, pages of their contacts—usually friends, family, colleagues, trusted brands, and cats/dogs.
Pinterest - Pinterest is a photo sharing social network that provides users with a platform for uploading, saving, and categorising "pins" through collections called "boards." Boards are typically organised by theme, such as: Food & Drink, Women's Fashion, Gardening, etc. Users have the ability to "pin" and "repin" content that they like to their respective boards.
Pixel - A Facebook pixel is code that you place on your website, which collects data to help you track conversions from Facebook ads, build targeted audiences, and remarket to your website visitors.
PM - Personal Message, often used in reference to Facebook i.e. "PM me"
Podcast - A podcast is a series of digital media files, usually audio, that are released episodically and often downloaded through an RSS feed.
Reach - A data metric that determines the potential size of audience any given message could reach. It does not mean that that entire audience will see your social media post, but rather tells you the maximum amount of people your post could potentially reach. Reach is determined by a fairly complex calculation, that includes number of followers, shares and impressions as well as net follower increase over time. Reach should not be confused with Impressions or Engagement.
Recommendation - A recommendation on LinkedIn is a term used to describe a written note from another LinkedIn member that aims to reinforce the user's professional credibility or expertise.
Reply - A reply is a Twitter action that allows a user to respond to a tweet through a separate tweet that begins with the other user's @username. This differs from a mention, because tweets that start with an @username only appears in the timelines of users who follow both parties.
Retweet - A retweet is when someone on Twitter sees your message and decides to re-share it with his or her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer's name.
Risk Management Plan - A risk management plan is a document that a project manager prepares to foresee risks, estimate impacts, and define responses to issues. It also contains a risk assessment matrix. A risk is "an uncertain event or condition that, if it occurs, has a positive or negative effect on a project's objectives."
RSS Feed - RSS is a family of web feed formats used to publish frequently updated content such as blogs and videos in a standardised format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when they please from a location other than the website (such as Feedly or other RSS readers).
#rtpt - This hashtag means the tweet 'refers to previous tweet'
Scheduling - Planning social media updates and content ahead of time, using a social relationship platform (SRP) or another publishing tool. Scheduling allows social media practitioners to save time in their daily workflow by drafting several messages at once, often as part of a publishing approval process. It also enables them to reach audiences in different time zones and organize extended marketing campaigns.
Search Engine Optimization - Search engine optimisation is the process of improving the volume or quality of unpaid traffic to a website from search engines.
Selfie - A selfie is a self-portrait that is typically taken using the reverse camera screen on a smartphone or by using a selfie stick (a pole that attaches to your camera). Selfies are commonly shared on social media networks like Instagram, Twitter, and Facebook using the hashtag #selfie.
SEO - Search engine optimisation is the practice of increasing the “organic” visibility of a web page in a search engine, such as Google. Although businesses can pay to promote their websites on search engine results pages (Search Engine Marketing, or SEM), SEO refers to “free” tactics that enhance the search ranking of a page.
Skype - Skype is a free program that allows for text, audio, and video chats between users. Additionally, users can purchase plans to place phone calls through their Skype account.
Snapchat - Snapchat is a social app that allows users to send and receive time-sensitive photos and videos known as "snaps," which are hidden from the recipients once the time limit expires (images and videos still remain on the Snapchat server). Users can add text and drawings to their snaps and control the list of recipients in which they send them to.
Snapchat Story - A Snapchat story is a string of Snapchats that lasts for 24 hours. Users can create stories to be shared with all Snapchatters or just a customized group of recipients.
Social Media Listening - The process of finding and assessing what is being said about a company, topic, brand, or person on social media channels.
Social Media Marketing - The use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media marketing should be well coordinated with social customer service, community management, and social selling activities to create seamless relationships with customers across their life cycle. Of course, social media is just one channel in the overall marketing mix; the most effective social media marketing programs are also integrated into multi-channel strategies. This is one of the many things we can offer here at Grass Roots Media!
Social Media Monitoring - Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
Tag - Tagging is a social media functionality commonly used on Facebook and Instagram that allows users to create a link back to the profile of the person shown in the picture or targeted by the update.
#tbt - A Hashtag to use when sharing older images or posts. Especially popular on Instagram.
Teenager - Someone who Snapchats ;)
Trending Topic - Trending topics refer to the most talked about topics and hashtags on a social media network. These commonly appear on networks like Twitter and Facebook and serve as clickable links in which users can either click through to join the conversation or simply browse the related content.
Troll - A troll or internet troll refers to a person who is known for creating controversy in an online setting. They typically hang out in forums, comment sections, and chat rooms with the intent of disrupting the conversation on a piece of content by providing commentary that aims to evoke a reaction.
Tweep - A person's followers on Twitter.
Twitter - Twitter is a real-time social network that allows users to share 140-character updates with their following. Users can favorite and retweet the posts of other users, as well as engage in conversations using @ mentions, replies, and hashtags for categorising their content.
Viral - Viral is a term used to describe an instance in which a piece of content -- YouTube video, blog article, photo, etc. -- achieves noteworthy awareness. Viral distribution relies heavily on word of mouth and the frequent sharing of one particular piece of content all over the internet.
Vlogging - Vlogging or a vlog is a piece of content that employs video to tell a story or report on information. Vlogs are common on video sharing networks like YouTube.
Webinar - A webinar is an online seminar or presentation that is hosted by an individual or a company. Most often, the host requires attendees to fill out a form before granting them access to stream the audio and slides. In marketing, webinars are held to educate audiences about a particular topic while opening up the floor for a discussion to occur on social media using the webinar's unique hashtag.