INTERVIEW: Using video for story-telling

Boss Lady chatted with two of our favourite GRM family members, Lucy McPherson from Foundation for Arable Research (FAR) and Dean Williamson from GlobalHQ, about how they use video for story-telling.

These three could talk for AGES on this topic, but we managed to get them to squeeze their yarn into 22 minutes. So grab a cuppa, pen and notepad for this interview as they discuss everything from why they use video, to how they use analytics to determine their next move and if they prefer Boris Johnson to Donald Trump. Enjoy!

Videos make great storytellers. They make information more digestible and easier to understand. That's why you should be including it in your social media content strategy. Here are 10 free tips for YOUR video strategy.

If you have any questions, feel free to contact us!

She’s here to bring a little sparkle to your social media. 

Chelsea is the Owner of Grass Roots Media and takes on the primary role of 'Boss Lady.' Chelsea has a background in Agribusiness, Social Media, Digital & Print marketing. She has developed a passion for digital communication over the past few years and sees it playing an important role in telling the Primary Industries NZ Inc story now, and in the future. 

Chelsea completed the Kellogg Rural Leadership programme in 2015.