How can I pivot my social media after a global pandemic?

June is usually a good time to revisit your New Year’s business and marketing goals and see if you’re on track. 

June 2020 - #pandemic #postlockdown #closedborders #upcomingelection - is a REALLY good time to check into your January goals. They might have changed juuuuust a little, #amiright?!
Without a doubt, many of us have had to pivot this year. Our end goals may have shifted and our social media goals need to go along with them. 

{We know, you may be tired of this word, but stick with us for a hot minute.}

Ask yourself:

1. What are my business goals?

Where are you going? What do you need to survive, revive, or thrive in the coming months?

2. How can my social media help me get there?

Stuck for ideas? Maybe one or two of these can help:
  • Increase frequency to build brand awareness
  • Utalise social media advertising
  • Use it to drive people to my website more often
  • Spend an allotted amount of time engaging with friends of my business
  • Ask for help

3. How can I make them a reality to help my business grow?

Whatever your goals are, don’t forget to make them SMART. Specific, Measurable, Achievable, Realistic, and Time-bound. This will help transform your goals from wishful thinking to reality.

Still not 100% sure if your social media goals are steering you in the right direction? Your team here at Grass Roots Media has your back, so give us a bell. In 30-minutes we will come alongside your brand, find our where you’re going, brainstorm, and leave you with a handy set of shiny social media goals to help you get there. 

Not to mention, we’ll be here cheering you on the whole way.