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10 Things We Don’t Like About Social Media in 2026

It’s true, the Grass Roots Media team spends a lot of time on social media.  We plan it, write it, film it, design it, schedule it, advertise on it, analyse it and occasionally stare at it wonderi Read more

Your Audience Is Not Everyone. And That Matters.

Ever told what you thought was a cracking story, only to watch it land with absolutely no one? Awkward. Sometimes the story is the problem. But quite often, you are simply telling the right story to Read more

The Event Ended. The Story Didn't.

Two days, 26 LinkedIn posts and not a cent of ad spend: our coverage of E Tipu, the New Zealand Future Food and Fibre Summit, reached 13,527 people with an average engagement rate of 21.8%. So much Read more

Top Tips for Social Media Event Coverage

We’ve been inspired by the upcoming National Fieldays to share our best tips for covering events. Firstly, live event coverage is easy content, and secondly, it can give your audience a behind the Read more

Social Trends 2024

Long-form video. Well, that’s just one of the secrets. We’ve sleuthed the internet and our collective brain power to pull together a wrap of all things social media so far this year into one, Read more

7 Content ideas when working from home

Are you in lockdown or needing to work remotely? We understand that during this time there are a tonne of business challenges that marketers have to deal with. But with a little clever thinking this Read more
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Grass Roots Media is a creative, hands-on digital marketing agency supporting food, fibre and agribusinesses to grow their brands online, with strategy driven social media and digital marketing campaigns that deliver results.



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