Trustworthy, experienced digital marketing professionals – with phenomenal industry connections
We're proud of our rural roots and grateful we get to spend our days advocating for the industry we love. While we pride ourselves on being approachable, we are also bloody good at what we do. Experienced, driven, and experts in the digital marketing space, we are a safe pair of hands to grow your brand online.
Grass roots:
the very foundation or essentials
Our team
Amber Carpenter
A dairy farmer and digital marketing specialist, Amber leads Grass Roots Media with an energy that inspires.
Her drive to make a positive impact and elevate the stories of rural New Zealand shines through in everything she does. As chair of DairyNZ Dairy Environment Leaders, a Farmstrong ambassador, NZDIA alumni, Kellogg and AWDT Escalator graduate, her rural leadership credentials are solid. Her successes as a finalist for the 2024 Dairy Woman of the Year and winner of the NZDIA Share Farmer of the Year for Auckland/Hauraki make it clear she understands day-to-day farming and rural life as well.
With a corporate background in the fast-paced world of fashion, from Karen Walker to Farmers and Cotton On, she knows how to balance the personal and professional aspects of business, adapt quickly, use analytics to drive decision making and get the most out of a budget.
Anna Bailey
As a digital communicator, Anna thrives on helping agribusinesses and rural innovators share their work in ways that are genuine and relatable.
With a rural background and experience in agriculture, technology, education and public health, she has an innate understanding of the world of food and fibre. Passionate about telling the stories of rural people and businesses, she supports brands by creating clear, authentic, and engaging content that reflects the realities of life on the land.
Cheyenne Nicholson
With roots in agricultural journalism, science communication and social media, Cheyenne brings a strategic eye to every project.
She has an exceptional overview of the process to bring engaging, educational and entertaining stories to life. Specialising in making science sound simple and turning big ideas into content that connects, her career includes writing and editing for major rural publications, leading live social media coverage for large events, and building national content series to successfully boost readership and advertising.
Anne-Marie Case-Miller
A wordsmith and storyteller, Anne brings words to life with wit and warmth while keeping a sharp eye on design and the bigger picture.
Her storytelling, interviewing and producing skills were honed in radio, TV, and journalism, making her an expert at crafting scroll-stopping captions and clever campaigns that make rural brands stand out. Growing up in rural Waikato, her connection to these tight-knit communities has shaped the way she approaches people and communication – with respect, empathy and humour.
"GRM are a team who know farming which is critical to connecting with our end users. They are super flexible with solutions and options for different companies, stages and needs. Thanks guys!"
URSULA HAYWOOD
Trusting us with your brand is an honour we don’t take lightly, so regardless of how long we work together, in Grass Roots Media you will have a cheerleader for life.
Let’s grow something great together
Our team are ready to go, and we would love to hear more about what you are working on and how we can help you amplify your brand online.
