What's new in Social Media | Week Eleven
Instagram is visually stunning and allows the user to have a lot of fun with their business or story. It's your opportunity to create a digital storyboard for your brand. Great filters and a good hashtag search engine, allow businesses to really capitalise on the promotion of their wares by using their own images, images from their buyers and by joining forces with appropriately selected relatable and reputable business accounts to feature and work alongside. Just announced.....Instagram is pick...
June 17, 2016The Perfect Formula for Youth in Ag
This is a topic on the lips of many who have already done their hard yards in the agricultural industry and primary sectors. Many have a close eye on those who are up and coming - what's the perfect formula for the next generation of farmers? Practical farm skills vs. book smarts and how are we going to best facilitate our young people to make sure they have equal portions of both? As someone who has spent her share of time at a tertiary institute studying agriculture I have most definitely lea...
June 15, 2016Whats new in Social Media | Week Ten
For 10 years now Facebook has allowed photo sharing. This week they’ve taken it to a whole new level by allowing panoramic photos to be viewed freely with the drag of a mouse, or the real-time movement of a smart phone. The great part about this? All you need is a smart phone to be able to make one! The value in 360° photos is the ability to explore the world through the eyes of others and being able to see places you perhaps couldn't otherwise....
June 10, 2016What's New in Social Media | Week Nine
If you're anything like us, here at Grass Roots Media your cellphone is an extension of your hand, as a result you take snaps of everything and anything - because you never know, it might be great web content one day!You will probably have several thousand photos lurking in the depths of your device that you never end up seeing again. Your saviour is here, in the form of The Roll.The Roll rates your photos and categorises them based on location and topic, it's a little bit creepy....
May 31, 2016A Guide to the Ultimate Rural Shindig - Part 2
So we’ve been over a few key points as the party-goer. However, the next step is when you decide to take the plunge and become the host!...
May 17, 2016What's New in Social Media | Week Eight
Recently, if you have gone to update your Facebook status via your cellphone, you may have noticed a new feature available to you. Rather than just posting a witty paragraph or a great image, you're now able to post a live video! Just like everything else, this feature took a little bit longer to get to New Zealand, but we have now caught up with the rest of the world and Facebook have produced a handful of tips to help you get the most out of Facebook live. ...
May 12, 2016Woolly Wisdom
New Zealand Wool is an amazing and under rated product. In my comparatively short life time, wool has never really been a significant feature in agricultural markets, to the point where it could potentially be considered a by-product of sheep meat production. This is a stark contrast from the days when my father was a child and he and his siblings were instructed to pluck any wool from fences and save it as if it were some kind of fibrous gold. Well...it was back then! The huge market value at ...
May 12, 2016What's new in Social Media | Week Seven
Hootsuite is a super handy tool if your social media campaigns are a bit more of a sideline to your business's marketing strategy. In a nutshell, Hootsuite is a scheduling tool. There's a plethora of platforms that Hootsuite covers and there's a range of ways that you can view, schedule and review your posts. ...
May 4, 2016A Guide to the Ultimate Rural Shindig - Part 1
As 'technically' the New Zealand summer party season is coming to a close, it might be a good time to reflect on your participation in the festivities over the summer that has been. We’re now going to delve into the depths of a topic that is close to my heart - parties and events. If you’re about to throw your hands up and say “I’m too old for that!” You’re either shy or a liar. I am of the belief that everyone can have an awesome time at a party. Let’s start with the easy stuff - ...
May 2, 2016NZ Young Farmers and their Community
New Zealand Young Farmers is an organisation that has evolved considerably since its establishment in the 1950's. One thing however has remained the same, the bringing together of young people in agriculture. This anonymous blog post shares the story of one young farmer, who's membership spans 11 years. ...
May 2, 2016What's New in Social Media | Week Five
There are several features that make Pinterest a game changer. Previously Pinterest has been a platform with a bit of a stigma. Known for its DIY ideas and recipes it's not the first place you'd think to put content for your business.Here are a couple of features that make Pinterest so much more than meets the eye....
April 22, 2016Get More Bang for your Buck
The venison industry in New Zealand has had a turbulent history. The deer industry boomed hugely back in the late 70s-80s when Tim Wallis started doing live captures - individual animals were worth thousands. The popularity has dwindled since then for a number of reasons. Firstly, deer are a challenging animal to handle. They require specific facilities, in terms of fencing and yards as well as being a challenge to muster and handle in close quarters due to their sensitive flight response....
April 20, 2016What's New in social Media | Week Six
If the standard profile photo wasn't enough Facebook is now introducing the profile video rather than just the standard display picture. Initially launched in October 2015 the feature isn't available everywhere yet so if you're in New Zealand don't go rushing to add seven seconds of your live self to the internet quite yet. ...
April 18, 2016Online Rural Communities
There is a slow but steady wave of change hitting the agriculture industry around the way in which we engage in social media. With that change, has come the discovery of different forms of social media for specific uses. The form I have found to be most valuable over the past 3 years, is the Facebook feature ‘Groups’....
April 13, 2016What's new In Social Media | Week Four
We're all for new app's. Needless to say you need to have a phone with a big enough memory to hold them all, alas this app is one we highly recommend if you consider yourself a bit of a photographer and artist. Even for those who consider themselves amateurs it's a must have if you regularly post on social media platforms.It was first launched in March 2015, then voted app of the year that same year in eight different countries including Australia and the UK. It was also runner up for app of the...
April 7, 2016What's new in Social Media | Week Three
The day before Instagram was set to update their algorithms, if you checked an Instagram newsfeed, you’d swear the sky was falling. Every other post was a “turn on notifications” post. If you felt so inclined to turn on notifications then the next day you may have regretted this decision as you received a push notification for every new photo that account posted.Account holders were stressing that with the new format viewers wouldn’t see their posts as rather than the traditio...
April 1, 2016Stand up and be heard or be left behind.
What's strange, is the human predisposition to focus on the negative. Particularly as kiwis, growing up staunch and broad shouldered, there was no room for fluffiness, or patting ourselves on the back....
March 27, 2016What's new in Social Media | Week Two
With the latest update from Facebook Messenger, they have graced us with the world’s greatest distraction – Basketball via messenger. A very simple game, but a surprisingly challenging one. You don’t actually need any real physical skill as you flick the virtual ball into the hoop, but if you have the slightest of competitive streaks this will be awoken. To play this game of 'Basketball' or what we'd call 'shooting hoops' simply send the Basketball emoji to a friend, or group of ...
March 25, 2016#NZWritersWeek
Oh magnificent Twitter!Logging into Twitter on 10 March, I discovered #NZwritersweek was trending!Everyone pause!This is a real thing. How immensely exciting! Being a nerd for the word, secret arts lover and advocate for all things Kiwi I figured I had to find out more.It turns out there’s a whole plethora of contributors and creatives that gather in Wellington for this week to share and inspire.Unfortunately, I won’t be able to personally attend this year, but I thought what bette...
March 22, 2016Perspective 2025 - Disruptive Technology
Last Friday I was absolutely privileged, and some what nervous, to be one of ten amazing women in Agribusiness who gave their 'Perspective 2025' for the Primary sector. The event was held as part of NZ Agri Investment week and was streamed live on Stuff.co.nz. If you missed the live stream you can view it here http://bit.ly/1S2ntZ9. My chosen topic was Disruptive Technology and how this will play an integral roll in the way we farm in the future. You can read my speech below....
March 22, 2016What's new in Social Media | Week One
Each week we're going to write a blog on what's new in social media ensuring you can stay up with, and hopefully ahead of the trends. We hope you enjoy this blog and we welcome feedback and contributions to this regular blog....
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