How will the future of agriculture affect NZ?
Agriculture is an industry shaped by tradition, technique and unpredictable tendencies. It is mirrored off the basic human need - people need to eat. A fact which is a reliable reality for many suppliers who provide the external sources of which we all survive. Meaning that in a world which is constantly evolving and changing at a rapid pace, agriculture is still a booming industry. However, modern times has stretched original agribusinesses onto a much wider scale, using much smarter techniques...
November 9, 2016What's New in Social Media | Week Twenty Six
Track Maven recently analysed 17.5 million social posts by 17,737 brands to come up with a clear guideline for posting times over various forms of social media.It turns out the best time to post on Facebook is 8pm on Thursday, while for Twitter it's 5pm on the same day.It's bright and early for LinkedIn types! Judging by the prime time of 9am (Particularly on Wednesdays), I'd say that while checking emails first thing and seeing some notifications, it's leading to some early morning LinkedI...
November 3, 2016National Novel Writing Month
Welcome to National Novel Writing Month!!I'm going to be straight up....everything I write or say is a novel. Those who know me, know that I use a lot of words to describe my stories. I even repeat the detail when trying to get a desired reaction from the listener. Thanks Mum, that's your trick!However, when it comes to writing, my novels are more like short stories. A 500 word limit with pictures, graphs & quotes.The digital novel is now a blog and has been since around 2006.Notice how e-reader...
November 2, 2016Women in Agriculture
Women have been involved in agriculture and farming life for generations. Not only have they been strong support systems and hard working employees but many have acted as trailblazers in an industry which is often dominated by men. The stereotype of what makes a ‘farmer’ or who should be the one to run a farm is rapidly changing - as many females choose to dedicate their lives to study, work and the success of current agricultural movements. The ability to combine a life on the farm with ca...
November 1, 2016Whats New in Social Media | Week Twenty Five
On Monday, Facebook released an update making it load faster and has given it a more intelligent order for your news feed based on combination of pre-cached stories saved on the device, as well as new stories from Facebook’s servers. The update is one of many things that Facebook has been doing to make its app work better on poor connections, or when you’re offline. Last December, it began allowing users to comment on posts when offline. Before that, it allowed for offline sharing and Likes...
October 27, 2016Women of Influence
Often I look at others careers in awe of what they've achieved. This is no more true than when I looked through the list of finalists at the recent Women of Influence Awards event. There are so many inspirational women in New Zealand, doing amazing things for other New Zealanders and for humanity globally. Many names listed in the finalists booklet were known to me but what an insight into their lives you glean from their bios. I will be sure to watch with interest as they continue to achieve gr...
October 26, 2016What's New in Social Media | Week Twenty Four
In the past week, Facebook has launched a separate events app.."Looking for something to do with friends this weekend? Want to know what's happening tonight? Find events that match your interests and stay up-to-date no matter where you are." It's currently available on Apple and coming soon to Android so I will fill you in once I get a chance to check it out for myself....
October 20, 2016What's New in Social Media | Week Twenty Three
"Moments are curated stories showcasing the very best of what’s happening on Twitter. Our Moments guide is customized to show you current topics that are popular or relevant, so you can discover what is unfolding on Twitter in an instant."...
October 6, 2016What's New in Social Media | Week Twenty Two
New Zealand is a beautiful country of 4.4 million, but it punches way above its weight with it's social media presence!Here's an idea of where we pack the most punch:...
September 30, 2016The Art of Celebrating Success
It’s a funny thing. When I was in my twenties I thought success was all about achieving large goals. I worked incredibly hard, would reach a gargantuan goal and then move on to the next one. The point is that I never took the time to celebrate that goal or look back on the many successful incremental steps that took me to that point. I was in a hurry. Life was not going to wait and I needed to utilise every second, every minute wisely. There was no downtime, no patting on the back and no self...
September 28, 2016What's New in Social Media | Week Twenty-One
Ripl is a new app that allows anyone to create animated social media posts in a short video format!It's a great way to create videos without needing any expensive technology or super awesome cinematography skills....
September 22, 2016What's New in Social Media | Week Twenty
Have you stumbled across Instagram Stories yet?Those circles at the top of your Instagram home screen show the people you follow who have a story available. Click on any one of them to view or on the first one to begin the show! ...
September 6, 2016What's New in Social Media | Week Nineteen
Are you looking to extend your social media coverage?What type of social media would suit you?We often work with people and companies to help decide what types of social media would match their brand, business or personality. These statistics are from 2014 but it's a fantastic generalisation so show what type of social media would be suitable for you. ...
September 2, 2016Disruption - an agritech entrepreneurs view
If you’re anything like me, you would have noticed that there seems to be more and more talk about “disruptive technologies”, “disruptive brands”, “disruptive companies” and “disruption” in general. If you had to name some companies that have caused such “disruption” in a marketplace, you might think of companies like Uber, Airbnb, Facebook and Netflix. Retrospectively it is fairly easy to analyse these companies and state why they are disruptive – Uber short circuits the...
August 29, 2016What's New in Social Media | Week Eighteen
Back in 2012 Facebook was awash with ‘Bitstrips’ - now, the new and improved version is here with 2016 being the year of the Bitmoji!Bitmoji are cartoon versions of yourself. You can personalise them, starting all the way from face shape, eye position, hairstyle, skin colour, outfits and more.The company won’t release exact figures, but many millions of people are using the app every single day, and the numbers are steadily growing. They release six new Bitmoji every week, with a...
August 12, 2016Automated Farming Systems
‘Working smarter rather than harder’, is a saying that many of us use to describe the action of thinking a task through before we undertake it. Additionally the saying of ‘if you always do what you have always done, you will always get what you have always got’. So let’s rip up the box for a second and talk about livestock agriculture not as it sits today, but as it will be in the future. Let’s consider that the digital age has created new opportunities to change livestock farming as...
August 10, 2016Whats New in Social Media | Week Seventeen
As Pinterest matures into monetisation, we're about to see an expansion of its advertising including a new keyword search.The platform is preparing to offer keyword-based buying search to marketers, says Pinterest’s head of global sales Jon Kaplan.This feature will work in a similar way to Google Ads, giving marketers much deeper metrics around audience-based buying units.There will reportedly be over 400 points of data marketers can access to understand user behaviour and preference...
August 4, 2016Using Disruptive Technology to develop Human Capital
Chelsea was fortunate enough to be asked to speak at this years ASB Rural Corporate conference in Auckland. The theme was 'Human Capital' with my direct focus on 'disruptive technology.'The conference was over a day and a half and was a mix of ASB customers/farmers and ASB Rural Corporate/employees from across NZ.For someone who has a group of sub-contractors working for her and no direct employees, I did question what I knew about Human Capital.I thought a little outside the square and drew on ...
August 3, 2016What's New in Social Media | Week Sixteen
McKinsey is a global firm, comprising more than 10,000 consultants and nearly 2,000 research and information professionals. Their clients reflect their global nature with around 40% being in Europe, 35% in the Americas, 15% in Asia Pacific and 10% in the Middle East and Africa. They also serve a broad mix of private, public and social-sector organisations. The reason we want to showcase McKinsey&Company is because they have a very clever app called ‘McKinsey Insights.’ It gives you the abili...
July 29, 2016What's New in Social Media | Week Fifteen
And they’re off!A few weeks ago we introduced you to Instagram for business and within the last week it has rolled out across New Zealand.Instagram for business adds in contact features, insights and the ability to promote a post like you would boost one on Facebook. More features will be added over time as they continue to fine tune the options for business. We have activated this function for Grass Roots Media and we’ll be sure to fill you in with more detail as it happens....
July 22, 2016What's New in Social Media | Week Fourteen
Have you tried out Canva yet?Over here at Grass Roots Media, we LOVE this smart, simple, online design programme.How is this relevant to Social Media you ask?This has to be the quickest way to create a beautiful graphic for social media without the cost of an expensive design programme or designer!With 10.6million users worldwide, Canva is one of a kind. The only downside at this stage is they don’t have a mobile App available in New Zealand...yet! Hopefully they...
July 7, 2016What's New in Social Media | Week Thirteen
Do you use Facebook ads?Do they work well for you?Could you be using them more efficiently?If you have a Facebook page where you need to convert views into sales, this little tool will be especially useful. Wordstream allows you to access your organic reach analysis, a ‘cost to reach’ calculator and learn more about your targeting options....
July 1, 2016Be Dope
This blog was written by guest Contributor Jason Uden....
June 29, 2016What's new in Social Media | Week Twelve
Here at Grass Roots Media we love using both Slack and Trello!Here’s a quick overview of each platform....
June 23, 2016The Parent Collective
To round out our theme of community for May we have this blog is written by a guest contributor from Banks Peninsula, Annabel Craw. Agri professional, farmer, mother and innovator. I am constantly blown away by the fascinating range of people who make up our rural communities. Their education paths, their work and their experiences. And in our special part of New Zealand a fresh initiative is providing these motivated and talented people with the chance to continue to do what they love by break...
June 22, 2016 Posts 151-175 of 196 | Page prev next
